Stainless Steel
EuroChef USA Offers Cookware With Range Purchase
EuroChef USA, the official importer of Italian cooking appliance brands Lofra and Verona Appliances, is offering a free Nutri-Stahl cookware set with the purchase of a qualifying Lofra or Verona Appliances range. The cookware sets are non-stick, made of stainless steel, induction-friendly and offer a long list of high-quality traits.
“The Nutri-Stahl cookware sets lend ease and convenience to the cooking experience when paired with our appliances,” says Melissa Haber, senior vice president of EuroChef USA. “From stack cooking features to no-drip lids, splatter guard, pot covers, built-in trivets, lid stands and more, these sets are a huge value add for our customers as they continue to navigate today’s inflationary climate.”
Any Lofra range will qualify for a 22-piece cookware set while any 36-inch Verona range will qualify for a 12-piece set. The program is for purchases made at full UMRP between Oct. 1, 2023, and March 31, 2024. Cookware can be redeemed via a mail-in rebate submitted to EuroChef USA.
To find a Lofra dealer near you, please visit their store locator here. To find a Verona Appliances dealer near you, please visit their store locator here.
Since 2001, EuroChef USA has been the national distributor of Italian-made professional style major appliances. The brand is the national distributor and exclusive importer of the Verona, and now the Lofra brand of Italian-made professional style major appliances. EuroChef’s brands offer a full line of ranges, ovens, ventilation and cooktops nationally through a network of regional distributors and specialty appliance retailers.
Verona Appliances’ stylish line of ranges, ovens, cooktops and ventilation have been featured in upscale kitchens around the world since 1958. Designed and manufactured in the suburbs of Venice, Italy, each Verona cooking appliance is held to the highest standards of quality and is made to U.S. market specifications. EuroChef USA is proud to present the Verona line of appliances through an authorized network of U.S. distributors and retailers, suitable for any sized kitchen. For additional information about Verona, visit https://veronaappliances.com/.
Lofra has been manufacturing high-quality home appliances since 1956. Located on the hills of Padua, Italy, Lofra has grown to become the market leader of freestanding cookers and built-in appliances. The brand is a global consumer reference point for the kitchen industry and is the pride of the Italian manufacturing industry.
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Williams Sonoma Launches TUCCI by GreenPan
Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, has launched an exclusive cookware collection with GreenPan and Stanley Tucci. The TUCCI By GreenPan Cookware Collection celebrates Italian craftsmanship, utilizes GreenPan’s most advanced ceramic nonstick coating and will be sold exclusively at Williams Sonoma.
Food fanatic and cookbook author Tucci was inspired by his Italian-American family and the time spent together in the kitchen when creating his new cookware collection. Tucci teamed up with GreenPan to create a high-performing cookware that embraces a modern design intended to perfectly prepare a dish but also stylish enough to be served on the table.
“This cookware combines a contemporary sensibility with today’s technology, so it’s both beautiful and highly functional,” said Tucci.
“We are passionate about bringing our customers best-in-class products, and it’s incredibly exciting when we get to do that in partnership with someone they love like Stanley and a brand they are loyal to like GreenPan,” said Williams Sonoma President Felix Carbullido.
Each piece of the TUCCI By GreenPan Collection is handcrafted in Italy to be induction-compatible, has a scratch-resistant exterior, and has customized handles that ensure comfort and control. The collection’s interior is made of ultra-durable ceramic nonstick interiors. The ceramic nonstick pieces are crafted of hard-anodized aluminum with ultra-durable ceramic nonstick interiors, while the stainless-steel pieces are crafted of three-ply stainless steel.
“Williams Sonoma is such an important retail partner for us, and we are thrilled to collaborate with them on this incredible launch. The partnership between GreenPan, Stanley Tucci, and Williams Sonoma is rooted in passion for cooking and commitment to innovation,” said Chief Executive Officer of GreenPan USA, Jacob Maurer.
The TUCCI By GreenPan collection consists of over 35 products with most items coming in three iconic colors: Carrara White, Venetian Teal, and Milano Black.
Highlights from the colorful collection of ceramic cookware include:
- Ceramic Nonstick Fry Pan – $99.95-$179.95
- Ceramic Nonstick Dutch Oven 6.5QT – $299.95
- Ceramic Nonstick 6.5qt Essential Stanley Pan – $199.95
- Ceramic Nonstick Saucepans – $149.95-$179.95
- Ceramic Nonstick Cookware Sets – $179.95-$699.95
Several pieces from the collection are also available in a stainless-steel finish:
- Stainless-Steel Ceramic Nonstick Fry Pans – $199.95-$229.95
- Stainless-Steel Saucepans – $169.95-$229.95
- Stainless-Steel Cookware Sets – $199.95-$799.95
Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories.
Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.
Founded in 2007, GreenPan introduced the world to ceramic nonstick cookware. A Belgian cookware and small electrics brand with an international reputation, GreenPan’s signature Thermolon coating is manufactured without the use of PFAS, PFOA or any of the other toxic chemicals used to make traditional nonstick pans and nonstick small appliances. For more information, visit their website: www.greenpan.us/.
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Meyer Debuts Circulon SteelShield ‘Drummer’ TV Ad
In support of its state-of-the-art Circulon SteelShield Technology Cookware, Meyer Corporation, U.S. debuted its groundbreaking Circulon SteelShield “Drummer” national television advertisement on Sept. 1.
The “Drummer” 30-second television ad spotlights the collection’s extremely durable hybrid nonstick and stainless steel cooking surface in an entirely new and unique way for the brand and the overall cookware category. Rather than taking the traditional approach of putting the cookware through its paces in a home kitchen setting, the “Drummer” ad playfully conveys the cookware’s durability message by showcasing a professional drum set made entirely from SteelShield pans.
The ad begins with talented Bay Area, Calif., drummer Jae Stix – who learned how to play drums with pots and pans when she was a child – taking her seat and beginning to strike the cookware using the stainless steel kitchen tools (cooking spoon and slotted spatula) that come with Circulon SteelShield cookware sets. Her ebullient and evocative drumming creates an entertaining music video with layers of sounds and mixing that’s captivating musically and visually. The ad concludes with the tagline “Circulon is built to perform. For life.”
Circulon’s fall season ad campaign will appear on more than 30 high profile television and digital media outlets, such as including CNN, Food Network, Cooking Channel, FX, HGTV, TLC, Discovery Channel and TNT, with an estimated reach of 84 million impressions.
Available at retail stores nationwide and at www.Circulon.com, Circulon SteelShield Cookware features the durability of steel with a hybrid surface that’s easier to clean than traditional stainless steel.
Circulon is a premier brand offered by California-based Meyer Corporation, one of the largest cookware companies in America. In addition to Circulon, brands sold by Meyer include Anolon, Farberware, KitchenAid, Rachael Ray, Ayesha Curry, Hestan, Ruffoni, BonJour, and LocknLock.
To keep up with news in the cookware industry, subscribe to Kitchenware News & Housewares Review.
Fissler’s New German-Made Pure-Profi Collection
The new Fissler Pure-Profi Collection embodies design innovation and elevates the stovetop cooking experience. Made in Germany, this upscale collection includes 11 essential open-stock items and a 9-Piece Set.
The original Fissler Profi collection is the world’s most successful premium cookware line, with over 10 million items sold and a 40-year history of continuous improvement. The new Pure-Profi Collection builds on this legacy with a new trend-forward design.
The cookware is made of high-quality 18/10 stainless steel. The look is striking and modern, a harmonious combination of highly polished and matte features. A distinctive and subtle dot design adds personality to the flanges around the handles.
The large stay-cool handles are angled for ergonomic comfort. Heat will not transfer from the pan to the handles on the stovetop. The angular shape of the base, pouring rim and lid rim add style and practicality.
The extra-wide pouring rim facilitates accurate pouring and prevents dripping. Inside the pan, there is an integrated, laser-etched measuring markings for quarts and liters, for simple measuring without the need for a measuring cup.
The perfectly flat cookstar® all-stove base comes in a new design for optimum thermal control on any stovetop. Pure-Profi performs on all stovetops, including induction, and it is ovenproof up to 450 degrees F (230 degrees C).
The set includes four casseroles with lids in multiple sizes and a saucepan. Open stock items include a saucepan, casseroles, stock pots, serving pan, wok and round roaster with high-dome lid.
The Fissler Pure-Profi Collection is dishwasher safe and easy to clean. It comes gift-boxed, with color photography that adds appetite appeal to the sales proposition. Demonstrating Fissler’s commitment and confidence in quality, the Pure-Profi Collection is backed by a 10-year warranty.
Available for immediate shipment, the Pure-Profi Collection has a suggested retail price range of $65 to $140.
Fissler is a family-owned housewares company founded in 1845, known throughout the world for its distinctive premium cookware, pressure cookers and more. For more information, visit fissler.com, call 704.842.9608 or email cs@fisslerusa.com.
Viking Culinary Introduces Line of Black and Copper 3-Ply Cookware
Clipper Corporation is introducing an addition to its Viking Culinary product lineup – a line of Black and Copper 3-Ply Cookware – 11 pieces including a steamer insert. Combining gorgeous design with superior performance, this cookware set will allow every home chef to maintain the aesthetic they desire without sacrificing quality cooking tools.
Mixed materials in the line provide superior performance.The exterior is aluminum and features an aluminum core to expedite heating and ensure perfectly even heat distribution. The interior is non-reactive, surgical grade stainless steel that will not affect the flavor of food and ensures that cleanup is a breeze. An additional inner layer of aluminum alloy ensures the utmost efficiency.
Other features that optimize utility and performance include:
- An embedded induction plate at the bottom of each pan increases versatility of cookware – home chefs can use on gas, electric, ceramic or induction cooktops
- Vented glass lids help to prevent boil-overs and make it easy to see the food as it cooks
- Flared rims ensure drip free pouring while integrated measuring markings on the inside of the pans require less use of measuring cups
- The Viking ergonomically designed handles are PVD coated with an elegant copper look providing the perfect accent to the matte black exterior.
- The full-cast stainless steel handles are securely attached with stainless steel rivets and are designed to stay cool for a lifetime of comfort and use
- Oven safe to 450°F and dishwasher safe
Starting in September, these products will be available at specialty and independent retailers as well as online via Wayfair and Amazon – available as a set for $699.99.
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