Meyer Debuts Circulon SteelShield ‘Drummer’ TV Ad

In support of its state-of-the-art Circulon SteelShield Technology Cookware, Meyer Corporation, U.S. debuted its groundbreaking Circulon SteelShield “Drummer” national television advertisement on Sept. 1.

The “Drummer” 30-second television ad spotlights the collection’s extremely durable hybrid nonstick and stainless steel cooking surface in an entirely new and unique way for the brand and the overall cookware category. Rather than taking the traditional approach of putting the cookware through its paces in a home kitchen setting, the “Drummer” ad playfully conveys the cookware’s durability message by showcasing a professional drum set made entirely from SteelShield pans.

The ad begins with talented Bay Area, Calif., drummer Jae Stix – who learned how to play drums with pots and pans when she was a child – taking her seat and beginning to strike the cookware using the stainless steel kitchen tools (cooking spoon and slotted spatula) that come with Circulon SteelShield cookware sets. Her ebullient and evocative drumming creates an entertaining music video with layers of sounds and mixing that’s captivating musically and visually. The ad concludes with the tagline “Circulon is built to perform. For life.”

Circulon’s fall season ad campaign will appear on more than 30 high profile television and digital media outlets, such as including CNN, Food Network, Cooking Channel, FX, HGTV, TLC, Discovery Channel and TNT, with an estimated reach of 84 million impressions.

Available at retail stores nationwide and at www.Circulon.com, Circulon SteelShield Cookware features the durability of steel with a hybrid surface that’s easier to clean than traditional stainless steel.

Circulon is a premier brand offered by California-based Meyer Corporation, one of the largest cookware companies in America. In addition to Circulon, brands sold by Meyer include Anolon, Farberware, KitchenAid, Rachael Ray, Ayesha Curry, Hestan, Ruffoni, BonJour, and LocknLock.

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