hydration products
Hydro Flask Wins Order to Combat Counterfeits
Hydro Flask has received a landmark order issued by the U.S. International Trade Commission that protects Hydro Flask’s intellectual property rights at the border. In January, the U.S. ITC issued a General Exclusion Order prohibiting the importation of any infringing or counterfeit Hydro Flask products by anyone.
This is a rare and strong order offered by the U.S. ITC, according to Hydro Flask, that will be enforced by U.S. Customs and Border Protection. This General Exclusion Order is part of a multifaceted strategy to enforce Hydro Flask’s intellectual property rights and expand its brand protection initiatives.
“This ITC General Exclusion Order marks a very important achievement in our efforts to ensure our consumers are receiving legitimate, high-quality Hydro Flask products that we are known for,” said Helen of Troy Home & Outdoor President Larry Witt. “The sweeping restriction is not taken lightly, and as one of the most prestigious general exclusion orders to receive, we are taking immediate action with U.S. customs enforcement officers to educate and inform appropriate identification of the violation of our intellectual property at every level.”
“With the rise in online shopping that has accelerated over the last few years, this is a pressing problem for many popular and authentic global brands. We’re fortunate to have the U.S. Government’s support in helping to alleviate the risks that these counterfeit products pose to consumers,” Witt said. “Our proactive approach is the next step to ending the exchange of counterfeit products so we can continue to deliver authentic products backed by our Let’s Go™ Promise that guarantees a lifetime of adventure.”
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Pentair Launches Reservoir Water Filtration System
Pentair has launched the Pentair Rocean Reservoir, an innovative, design-forward, sustainably minded water filtration system that provides consumers with cleaner tap water at the touch of a button. Powered by InstaClean Technology and certified to reduce or remove 76 contaminants, Pentair Rocean aims to provide a sustainable alternative to bottled water while also giving the countertop a cleaner, sleeker look.
Pentair Rocean developed The Reservoir with both the everyday consumer and the planet in mind. It addresses the worldwide issue of the transportation and consumption of single-use plastic water bottles while also providing consumers with cleaner water at home, improving the quality of life. Over the past 10 years, 4 trillion plastic bottles have been consumed and disposed of, with over 1 billion plastic water bottles being sold of every day.
The filters for The Reservoir are constructed from coconut-shell based activated carbon, a plant-based resource that is compressed to create an ultra-fine, bio-based filter. Additionally, the pump compartment is made using 40% recycled PET plastic housing.
The Pentair Rocean Reservoir water filtration system costs $249 and is available for purchase online.
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Grohe Releases Plan to Curb Plastic Waste
Every year, eight million tons of plastic waste fill the world’s oceans and the pollution of the oceans by plastic waste alone has increased tenfold since 1980. Grohe, part of Lixil, a global manufacturer of water and housing products, has released a three-step Less Plastic Initiative in its efforts to tackle the global waste problem and its impact on water by continuously improving its products, processes and services.
“With water at the core of our business, it is our responsibility to care for every drop of this precious resource and commit to paving a pathway for clean water worldwide. GROHE’s Less Plastic Initiative will bring us a step closer to this goal,” said Trey Northrup, Leader, Lixil Americas. “As a purpose-driven business, we are wholly dedicated to reducing the use of plastic within our own footprint and encouraging our customers to live more sustainably. Our belief is that it’s critical to give our planet the utmost care and attention now and into the future.”
In 2022 and beyond, Grohe will greatly contribute to tackling the global plastic waste problem with its three-step Less Plastic Initiative:
- Removal of Plastic from Packaging – To date, Grohe has removed and replaced all unnecessary plastic from product packaging. This has resulted in savings of around 37 million items of product packaging made of plastic.
- Development of Grohe Blue Water System – The Grohe Blue Chilled & Sparkling 2.0 water system provides chilled, filtered and, if desired, carbonated water straight from the kitchen tap – with a perfect taste.
- Partnership with everwave – Since 2019, Grohe has supported the non-governmental organization (NGO), everwave—an interdisciplinary team of scientists, engineers and marine biologists developing active and passive clean-up technologies for rivers, to collect waste before it pollutes the oceans.
To learn more about Grohe’s sustainability initiatives, please visit https://www.grohe.com/sustainability/
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New Stanley President Targets a Global Audience
By Lorrie Baumann
Terence Reilly joined PMI Worldwide as its Global President for the Stanley Brand with big plans for the brand. Under his leadership, the Stanley brand will expand beyond its legacy hammertone green vacuum bottles and lunch boxes and into brighter colors and new products designed to appeal to a global marketplace. “We really have an unbelievable opportunity for a brand that has a wonderful legacy and history,” Reilly said. “We’re always going to have one of our bottles in the back of a pickup truck, but there are other vehicles out there, and we also want to go off the trail.”
As Stanley goes after new markets that include Millennial and Gen-Z consumers in the United States, consumers of all generations in Asia and Latin America and women everywhere, PMI isn’t planning to leave behind the company’s brand loyalists, Reilly said. “Loyal customers love us for a reason, and we’re going to continue that,” he said. “Our hammertone green bottle has been known for more than a century.”
“We’re looking for a little bit younger demographic – Gen-X to Gen-Z, and look for ways to not only appeal to the core consumers but globally to appeal to more feminine consumers through engaging marketing using digital and social media,” he added. “Our products will reflect an emerging audience globally.”
Stanley is keeping an eye on a glamping – luxury camping – trend that’s growing up in Asia and plans to make products that those consumers want to take along, and may do that by pursuing licensing arrangements and partnerships with other companies, Reilly said. “We’ll be poised to seize some of those opportunities,” he added. “We are a brand that has been really, really trusted for a long time. People want to associate with Stanley.”
In its drive to bring new consumers into the Stanley fold, the brand will also be focusing on a range of hydration products in a wide range of colors that are new to the brand and in a wide range of sizes to fit varying cultural expectations about how much liquid it’s appropriate to carry around all day. While Americans typically like larger quencher products at 36 to 40 ounces, smaller bottles are preferred in many other parts of the world, and consumers everywhere expect their bottles to fit into their automobile cupholders, Reilly said. “We have the products that fit, no matter where you are around the planet,” he said.
The company plans to show off those new products in a wide range of colors as well as the classic hammertone green at this fall and winter’s outdoor and hardware trade shows, Reilly said. “The silhouette of the classic bottle is the icon. We’ll be showing it in different colors, and people will recognize that,” he said. “We’re expanding the family – more colors is just a new way to buy it. Someone can get one that matches the truck.”
Fressko Showcases Eco-Friendly Flasks
Fressko showcased its premium glass- and bamboo-encased stainless-steel flasks and infusers at this month’s Weight Management, Sports Nutrition, Vitamin & Hemp Solutions EPPS conference in Orlando.
Fressko flasks are stylish, durable, functional, leakproof, and can keep beverages cold for up to 12 hours, or hot for up to six hours. Fressko also uses a third-party quality assurance company to make sure Fressko’s quality standards are met during production.
With an eco-friendly philosophy, Fressko has created sustainable, reusable alternatives to plastic, rubber or paper cups. These containers are 100 percent BPA-free and designed for durability and ease of use.
Fressko offers three product lines:
Original Series, which include three glass and two bamboo flasks.
Color Collection, which is a series of infuser flasks in a variety of colors: lagoon, floss, coal, denim, snow, and clay.
Camino, which is a 12-ounce reusable coffee cup featuring a color-coated, scratch-resistant exterior and a stainless-steel interior and is designed for long-term durability. The cup can be placed under the spout of a coffee machine and includes internal barista markings.
For more information about Fressko, visit www.madebyfressko.com.
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