Grohe Releases Plan to Curb Plastic Waste

Every year, eight million tons of plastic waste fill the world’s oceans and the pollution of the oceans by plastic waste alone has increased tenfold since 1980. Grohe, part of Lixil, a global manufacturer of water and housing products, has released a three-step Less Plastic Initiative in its efforts to tackle the global waste problem and its impact on water by continuously improving its products, processes and services.

“With water at the core of our business, it is our responsibility to care for every drop of this precious resource and commit to paving a pathway for clean water worldwide. GROHE’s Less Plastic Initiative will bring us a step closer to this goal,” said Trey Northrup, Leader, Lixil Americas. “As a purpose-driven business, we are wholly dedicated to reducing the use of plastic within our own footprint and encouraging our customers to live more sustainably. Our belief is that it’s critical to give our planet the utmost care and attention now and into the future.”

In 2022 and beyond, Grohe will greatly contribute to tackling the global plastic waste problem with its three-step Less Plastic Initiative:

1. Removal of Plastic from Packaging – To date, Grohe has removed and replaced all unnecessary plastic from product packaging. This has resulted in savings of around 37 million items of product packaging made of plastic.
2. Development of Grohe Blue Water System – The Grohe Blue Chilled & Sparkling 2.0 water system provides chilled, filtered and, if desired, carbonated water straight from the kitchen tap – with a perfect taste.
3. Partnership with everwave – Since 2019, Grohe has supported the non-governmental organization (NGO), everwave—an interdisciplinary team of scientists, engineers and marine biologists developing active and passive clean-up technologies for rivers, to collect waste before it pollutes the oceans.

To learn more about Grohe’s sustainability initiatives, please visit https://www.grohe.com/sustainability/

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