Home Decor
Home vs Hunger Raises $21K at High Point
Gift for Life’s Home vs Hunger team, in partnership with industry-leading home manufacturers and market-makers, announced that its Party with a Purpose event at the Spring 2024 High Point Market has raised $21,000+ for World Central Kitchen’s crisis-related hunger relief programs.
“Our third edition of Party with a Purpose during High Point Market was a smashing success, with donations and pledges raising more than $21,000 for World Central Kitchen,” said Russ Jones, chair of Gift for Life’s Home vs. Hunger team. “Once again, Eichholtz graciously hosted the event, which drew some 200 market-goers eager to have fun and support a worthy cause.
“To those who missed us during market, donations will be accepted through April 30, to help meet our fundraising goal of $30,000 for World Central Kitchen.”
To date, the third edition of Home vs. Hunger, held Sunday, April 14, in the Eichholtz showroom in High Point has raised $21,000, which includes generous donations from ANDMORE, Eichholtz, Ivystone, J Douglas, John-Richard and Loloi as well as individual contributions from some 50 top home brands and members of the design community. Donations will be accepted through April 30 at www.giftforlife.org/donate.
In partnership with home industry leaders and market makers, Gift for Life’s debuted its Home vs Hunger initiative at High Point Market in October 2022. With broad industry support, more than $60,000 has been raised to date for World Central Kitchen’s crisis related hunger relief efforts. Fundraising activities have included in-person events at High Point Market in Fall 2022, Spring 2023 and Spring 2024, as well as an online campaigns in February 2023 following devastating earthquakes in Turkey and Syria and in August 2023 following destructive wildfires in Maui.
Gift for Life’s Home vs Hunger team members include Sharon Davis, ART; Jen Dolan, Arteriors; Jenny Heinzen York, Currey & Company; Jonathan Cochran, Eichholtz; Chris Amos, ANDMORE; Mark Furlet, ANDMORE; Monica Loving, Ivystone; Russ Jones, Ivystone; Douglas Self, J Douglas; Christie Schellenbach of Ivystone; and Sandra Standefer, Loloi Rugs.
For more news of interest to the housewares market, subscribe to Kitchenware News & Housewares Review.
Tractor Supply Renews Deal With Lainey Wilson
Tractor Supply Company, the largest rural lifestyle retailer in the United States, is continuing its partnership with Grammy Award-winning and prolific singer-songwriter Lainey Wilson as a brand ambassador for 2024. In this role, Wilson will continue to authentically highlight Tractor Supply’s commitment to and passion for serving all those who enjoy living “Life Out Here.”
To kick off the renewed partnership, Wilson stars in a new 30-second spot featuring her newest song “Country’s Cool Again.” Viewable on Tractor Supply’s social media and across select linear streaming platforms, the ad gives viewers a glimpse into Wilson’s life on the road, contrasted with her journey back to the farm where she grew up and the joys of Life Out Here. Click here to watch the new Life Out Here ad featuring Wilson.
“When the road turns to gravel, when the city becomes country, and the noise becomes music, that’s when you know you’re out here,” says Wilson in the new ad.
“Lainey’s music and creative process remind us to slow down and appreciate Life Out Here,” said Kimberley Gardiner, chief marketing officer of Tractor Supply. “Her connection to this way of life fuels her, just like it fuels us at Tractor Supply, and we look forward to continuing to share this passion in the next chapter of our partnership.”
“As a fifth-generation farmer’s daughter, Tractor Supply has played an integral part of my lifestyle from a young age,” said Wilson. “Originally from a town of 200 people, to now living out my dream playing music around the world, Life Out Here is true to my core. When I’m off the road, I’m spending time outside back at home on the farm enjoying the little things in life.”
In 2022, Tractor Supply debuted a TikTok-style TV spot starring Wilson, which aired for the first time during the Yellowstone Season 5 Premiere. The spot was inspired by Tractor Supply’s dedication to Life Out Here and featured Wilson’s latest release “Live Off” from her album “Bell Bottom Country.” And last year, Wilson served as curator of the Tractor Supply Emerging Artists Program to support and influence the next generation of country music stars. Wilson advised and played an active role in launching and executing the overall program, and served as a mentor to help launch the careers of rising artists and songwriters and their songs inspired by Life Out Here.
Beginning May 1 through May 15, as part of Tractor Supply’s partnership with Wilson, members of Tractor Supply’s Neighbor’s Club loyalty program can enter for a chance to win an all-expenses paid trip to Nashville, a pair of tickets to Wilson’s show at Nissan Stadium on June 8 during country music’s biggest week and meet-and-greet passes to meet Wilson. Visit Tractor Supply’s social pages on Facebook, Instagram and TikTok to enter the sweeps.
For more news of interest to houseware retailers, subscribe to Kitchenware News & Housewares Review.
Milton & King Launches Wallpaper Collection
Milton & King has launched Milton & King Studio, its first in-house wallpaper collection, curated by an internal team of designers.
This new offering now provides the company with the ability to respond quickly to home design trends and quickly adapt to customer feedback, ensuring the fast-growing retailer continues to stay ahead of the curve. The collection itself seamlessly blends creativity with craftsmanship, showcasing unique artworks meticulously designed by the company’s talented in-house artists.
The first wallpaper from the Studio collection is Gardenia Wallpaper, which kicks off the Milton & King Studio launch, setting the tone for the Studio’s commitment to offering unique and inspiring wallpaper options.
Milton & King added to the collection on March 14, with an exclusive Baseball Wallpaper, which pays homage to one of America’s most beloved pastimes. Rafted with precision and printed on high-quality materials, the Baseball Wallpaper design is offered in seven colorways inspired by various team uniforms. The design includes both plain and pinstriped backgrounds, providing versatility. Its easy-to-install nature ensures a seamless application process, enabling homeowners and interior designers to effortlessly transform any space.
Cloud includes three designs and was released on April 4 and includes Dreamy offering a charming and subtle interpretation of the Earth’s sky; Heavenly wallpaper promises to transform any space into a serene sanctuary; and Serenity, a mural featuring a vast and dramatic skyscape with billowing clouds painted in soft whites, grays and golden tones.
The Snake Charmer Wallpaper was added on April 11 and is a sultry and intricate design that weaves together the graceful beauty of snakes with the lusciousness of fruits and florals in a mesmerizing and maximalist repeat. Hand painted in gouache, the design cleverly balances the serpent’s ethereal presence harmoniously with the delicate charm of rich botanicals. Snake Charmer is a visually stunning and enchanting tapestry that celebrates the dark and decadent side of nature’s diverse elements.
“In creating Milton & King Studio, our goal was to provide customers with wallpapers that not only enhance their spaces but also reflect their individual style,” said Bryce Capp, co-owner. “We’re excited to launch Milton & King Studio, which we believe embodies the best of wallpaper design.”
Milton & King Studio’s commitment to sustainability shines through in its manufacturing process. Embracing an on-demand production model, the studio minimizes logistics costs, lead times, and carbon emissions. Their lean manufacturing approach guarantees that less than 5 percent of production goes to waste, as they exclusively produce what is sold. This not only reduces landfill waste but also prevents the accumulation of outdated inventory, ensuring that their offerings stay aligned with current trends.
The Milton & King Studio collection is now available for purchase on the company’s website.
For more news of interest to the home decor industry, subscribe to Kitchenware News & Housewares Review.
Kohl’s Expands Home, Seasonal Decor
Kohl’s has unveiled its new approach to home – a strategy designed to deliver customers a fresh and expanded selection of stylish home and seasonal decor, all at affordable prices. The significantly expanded assortment, available now both in-store and online, offers customers an inspiring and discover-worthy curation of home and seasonal products in new categories and styles for every home.
“We’ve been making meaningful changes to reposition and expand our home offerings over the past year and are excited to unveil Kohl’s new assortment of on-trend and affordable home products to customers nationwide,” said Nick Jones, chief merchandising and digital officer. “As part of Kohl’s broader strategy to drive growth, we identified a real opportunity in home, and we’ve been thoughtfully building the category to position ourselves as a destination for home goods. We’re incredibly encouraged by initial customer response to our home decor assortment, and we see Kohl’s becoming a more formidable player in the home business.”
A Home Assortment, Reimagined
To create a meaningful transformation of its home business, Kohl’s expanded select categories in its assortment by 40 percent, offering newness in areas including wall art, glassware and ceramic home decor, barware, botanicals, lighting and more.
- A Curated Assortment of Unique Home Goods: Kohl’s new home collection will feature a curated mix of unique decorative home products in new-to-Kohl’s categories, such as wall art, botanicals, storage, pet, lighting, frames, glass and ceramics. The assortment is focused on approachable style and affordability.
- Strengthened Everyday Essentials: Kohl’s home assortment maintains some of its key programs that customers have loved, such as bedding and bath, but has elevated the assortment to include more modern aesthetics and frequent pattern and color injections to offer a constant stream of style-forward options for customers’ evolving preferences.
- A Seasonal Decor Destination: Kohl’s new home strategy is also positioning the company to be a year-round destination for everyday occasions and seasonal holidays. It will deliver 60 percent newness in home and holiday decor seasonally to keep customers coming back to refresh their homes for each holiday.
Rediscovering Home at Kohl’s
Kohl’s has created an elevated and expanded in-store and digital home experience, making it easier for customers to find something new and exciting for their home every time they shop. To re-introduce its home offerings to customers, Kohl’s is engaging in a multi-channel marketing approach including immersive digital activations that are rooted in inspiration and experimentation, partnerships with home design experts, a live pop-up experience in New York City, and more.
“We know the way consumers shop for home goods is centered around inspiration, and we have a unique opportunity to re-introduce current customers and invite new customers to think of Kohl’s when looking for inspiration for their home,” said Christie Raymond, chief marketing officer. “We’re prioritizing ways to connect, drive awareness and engage with home shoppers to enhance our credibility in the category, reinforce our compelling value, and provide new ideas and solutions that spark creativity for customers, to ensure Kohl’s is a top-of-mind destination for home decor.”
For more information and to see some of Kohl’s exciting new home products, visit stores nationwide and Kohls.com/home.
For more news of interest to the home goods industry, subscribe to Kitchenware News & Housewares Review.
Summer Las Vegas Market Gears Up
With a dynamic showcase of more than 3,500 resources across furniture, home decor and gift categories and enriching programming designed to connect, Las Vegas Market hosts the west coast’s leading buying event this Summer. Registration is officially open for the July 28-Aug. 1 Market at World Market Center Las Vegas.
“Las Vegas Market provides a hub to discover the new and next in every category,” said Bob Maricich, ANDMORE CEO. “This summer, we leverage the availability of better home furnishings, celebrate veteran and emerging resources across gift and home and embrace top programming to best serve our retailers and designers.”
World Market Center Las Vegas serves as the western shopping destination this Summer with 3,500+ resources, including 450+ temporary exhibitors in The Expo at World Market Center Las Vegas. With categories catered to every attendee, refreshing merchandise mixes and discovering the perfect match for design projects are made easy at July’s Market.
Permanent showrooms across 35 floors in Buildings A, B and C provide access to top furniture, home decor and gift brands, with highlights including bedding resources and design-forward furniture sourcing. As the national bedding market, buyers can find the greatest collection of mattress and bedding in Las Vegas, with nine floors of resources. Following its much-anticipated Winter launch, a design-driven sourcing destination on B2 makes its Summer debut in July with some eight brands offering on-trend products.
The Expo at World Market Center Las Vegas is a must-visit destination within Las Vegas Market to see the latest products and trends in the gift and home industries, offering more than 450 gift and home temporary exhibitors presented in six categories: Design, Gift, Handmade, Home, Immediate Delivery and LUXE. The B6 Home Furnishings Temporaries present 100+ furniture temporary exhibitors, following its relocation from B2 in January.
A full list of Las Vegas Market exhibitors is available at LasVegasMarket.com/exhibitor/exhibitor-directory.
Leading Programming Supplements Premium Sourcing
Innovative programming returns to Market with events and inspiration dominating the design and business spaces. Las Vegas Market delivers keynote speakers, product displays, influencer programs and unmatched amenities over four days to round out the west coast’s favorite sourcing event.
Buyers can expect at-Market enrichment with CEU-accredited seminars, influencer and highlighted brand product displays, floor parties and daily amenities across the World Market Center Las Vegas campus. Curated event highlights include a Market Kickoff Party, a seminar and book signing by celebrity designer Roger Thomas, a gift-focused workshop with buying coach Kristin Fisher, an Ahead of the Curve panel in partnership with Luxe Magazine and the annual ANDYZ Awards honoring interior design excellence.
Las Vegas Market inspires with Market Snapshot on all Market social media channels, giving buyers a sneak peek into trending products and brands in the weeks leading up to the buying event. A Market Snapshot display is available in the Building C lobby, showcasing the Summer’s hottest new products. The Summer edition of ANDMORE’s newest influencer program, The ( A ) List, returns to Las Vegas for its sophomore session to bring Instagram fast finds and a Build ( A ) Room display to life, sourcing exclusively from Las Vegas Market exhibitors. A brand-new class of Market Pros also returns on the Market’s social media – @LasVegasMarket – with can’t-miss tips and Instagram takeovers.
Amenities include Buyer Breakfast in the Courtyard, floor parties, B6 Happy Hour and Happy Hour & Music in the Courtyard, Sunday, July 28 to Wednesday, July 31; and Happy Hour in the Expo at World Market Center, Sunday through Tuesday, July 30.
A full list of at-Market events and amenities will be announced in the coming weeks at LasVegasMarket.com/Explore/Events-and-Seminars.
Market Planning Tools
Las Vegas Market makes Market easy with tools to prepare attendees for sourcing and networking at the buying event.
New this summer in digital resources is the Market Planner. Launching in June, this web-based planning tool is an additional outlet designed for pre-show mapping and strategy. The @Market App, ANDMORE’s premier digital tool to navigate Market, returns to Summer Market for onsite exploration and networking before, during and after the event. All app capabilities are now available on iOS and Android devices.
Market information including an exhibitor directory, travel information and on-campus dining options are available on the Las Vegas Market website, LasVegasMarket.com. Find special hotel rates in the city at LasVegasMarket.com/Attend/Hotels, and follow @LasVegasMarket on Instagram and @LVMarket on Facebook to stay updated on featured products and Market tips for optimized shopping and community. The Las Vegas Market Preview Guide gives an inside scoop on Market resources for pre-Market planning, and Buyer’s Guide and EXPLORE – The Gift & Home Temporaries Magazine provide on-site guidance with complete lists of events, product offerings and articles on how to maximize Market.
For Summer 2024, permanent showrooms in Buildings A, B and C are open Sunday, July 28 – Wednesday, July 31, 9 a.m. – 6 p.m., and Thursday, August 1, 9 a.m. – 4 p.m. The Gift & Home Temporaries, located in The Expo at World Market Center Las Vegas, are open Sunday, July 28 – Tuesday, July 30, 9 a.m. – 6 p.m., and Wednesday, July 31, 9 a.m. – 4 p.m. Home Furnishings Temporaries, newly located in Building B, Floor 6, are open Sunday, July 28 – Wednesday, July 31, 9 a.m. – 6 p.m., and Thursday, Aug. 1, 9 a.m. – 2 p.m.
Registration for the Summer 2024 Las Vegas Market is open now at LasVegasMarket.com/Market-Info/Registration-Details.
For more news of interest to the home furnishings and gift industries, subscribe to Kitchenware News & Housewares Review.
You must be logged in to post a comment.