Williams Sonoma Launches TUCCI by GreenPan

Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, has launched an exclusive cookware collection with GreenPan and Stanley Tucci. The TUCCI By GreenPan Cookware Collection celebrates Italian craftsmanship, utilizes GreenPan’s most advanced ceramic nonstick coating and will be sold exclusively at Williams Sonoma.

Food fanatic and cookbook author Tucci was inspired by his Italian-American family and the time spent together in the kitchen when creating his new cookware collection. Tucci teamed up with GreenPan to create a high-performing cookware that embraces a modern design intended to perfectly prepare a dish but also stylish enough to be served on the table.

“This cookware combines a contemporary sensibility with today’s technology, so it’s both beautiful and highly functional,” said Tucci.

“We are passionate about bringing our customers best-in-class products, and it’s incredibly exciting when we get to do that in partnership with someone they love like Stanley and a brand they are loyal to like GreenPan,” said Williams Sonoma President Felix Carbullido.

Each piece of the TUCCI By GreenPan Collection is handcrafted in Italy to be induction-compatible, has a scratch-resistant exterior, and has customized handles that ensure comfort and control. The collection’s interior is made of ultra-durable ceramic nonstick interiors. The ceramic nonstick pieces are crafted of hard-anodized aluminum with ultra-durable ceramic nonstick interiors, while the stainless-steel pieces are crafted of three-ply stainless steel.

“Williams Sonoma is such an important retail partner for us, and we are thrilled to collaborate with them on this incredible launch. The partnership between GreenPan, Stanley Tucci, and Williams Sonoma is rooted in passion for cooking and commitment to innovation,” said Chief Executive Officer of GreenPan USA, Jacob Maurer.

The TUCCI By GreenPan collection consists of over 35 products with most items coming in three iconic colors: Carrara White, Venetian Teal, and Milano Black.

Highlights from the colorful collection of ceramic cookware include:

• Ceramic Nonstick Fry Pan – $99.95-$179.95
• Ceramic Nonstick Dutch Oven 6.5QT – $299.95
• Ceramic Nonstick 6.5qt Essential Stanley Pan – $199.95
• Ceramic Nonstick Saucepans – $149.95-$179.95
• Ceramic Nonstick Cookware Sets – $179.95-$699.95

Several pieces from the collection are also available in a stainless-steel finish:

• Stainless-Steel Ceramic Nonstick Fry Pans – $199.95-$229.95
• Stainless-Steel Saucepans – $169.95-$229.95
• Stainless-Steel Cookware Sets – $199.95-$799.95

Since its founding by Chuck Williams in 1956, the Williams Sonoma brand has been bringing people together around food. A member of Williams-Sonoma, Inc. portfolio of brands, Williams Sonoma is a leading specialty retailer of high-quality products for the kitchen and home, providing world-class service and an engaging customer experience. Products include cookware, cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar, outdoor, cookbooks, as well as furniture, lighting and decorative accessories.

Each store offers cooking classes and tastings conducted by expert culinary staff. A comprehensive gift registry program for weddings and other special events is available in stores and online. On williams-sonoma.com and the Williams Sonoma blog, Taste, customers can find recipes, tips, and techniques that help them create delicious meals. Williams Sonoma is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma, Inc. family of brands.

Founded in 2007, GreenPan introduced the world to ceramic nonstick cookware. A Belgian cookware and small electrics brand with an international reputation, GreenPan’s signature Thermolon coating is manufactured without the use of PFAS, PFOA or any of the other toxic chemicals used to make traditional nonstick pans and nonstick small appliances. For more information, visit their website: www.greenpan.us/.

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