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SHIFT Communications Cooks Up Partnership with Char-Broil
SHIFT Communication has added Char-Broil to its client roster. Char-Broil, one of the world’s oldest and most respected outdoor cooking companies, manufactures a complete line of gas, charcoal and electric grills, as well as smokers, roasters, and grilling accessories.
SHIFT has been tapped to help solidify Char-Broil’s position in the industry and to help launch a new line of products. The agency will provide public relations support for the launch, including media and influencer relations, event support and analytics.
“Char-Broil is a storied brand that continues to pioneer and innovate in the outdoor grilling space,” said Alan Marcus, Senior Vice President of SHIFT Communications. “We’re excited to work with Char-Broil as they continue to enhance the outdoor cooking experience for consumers using innovative technology.”
“We’re looking forward to partnering with SHIFT and their data-driven go-to-market approach,” said Brendan Anderson, Vice President of Marketing and Product Management for Char-Broil. “SHIFT has a reputation for innovative thinking in the PR and marketing industry, which pairs nicely with how we will be growing our business going forward.”
LG Electronics Launches New LG Studio Line of Premium Kitchen Appliances
LG Electronics USA today announced the nationwide retail availability of the latest additions to its LG Studio premium kitchen appliance suite.
The new Nate Berkus-inspired line of LG Studio appliances includes a counter-depth refrigerator, gas and electric slide-in ranges and an over-the-range microwave, all featuring a distinctive style palette aimed to complement any high-end kitchen design.
Renowned interior designer and LG Studio Artistic Advisor Nate Berkus advised on the design of the kitchen appliances, ensuring they embody a pro-style, sophisticated design. Berkus’ influence can be felt throughout the 2015 LG Studio line-up and is exhibited in the appliances’ premium, flat door design; beautiful and functional LED lighting; pro-style metal knobs, handles and control panels; and a premium, horizontally-brushed stainless steel finish.
“I’ve always believed that every kitchen should incorporate timeless elements that will make for a beautiful, well-functioning kitchen for years to come,” said Berkus. “The carefully crafted elements of the new LG Studio line that I advised on were developed with this in mind. From the sleek, flat-door design of the new refrigerator to the more distinctive, detailed elements and finishes of the ranges and microwave, these products are the perfect marriage of high function and high design that will deliver big for homeowners each and every day.”
Complementing Berkus’ design philosophy and evident in the new LG Studio suite of appliances are technological advances that bring a new level of convenience and functionality to the modern, premium kitchen:
- LG Studio Slide-in Ranges. These large-capacity pro-style slide-in ranges – available in both gas and electric configurations – feature flat-design control panels and robust, durable metal knobs. SmoothTouch™ glass controls allow the adjustment of settings with the touch of a finger. With a depth in line with any kitchen countertop, the ranges provide a streamlined, custom appearance reflective of a more pro-style, timeless feel. These units include LG’s ProBake™ Convection technology that delivers even cooking results on every rack. Inspired by professional ranges, LG moved the heating element from the bottom of the oven to the back wall to achieve optimal heating distribution and consistent browning on the top and bottom of every dish, from savory dinners to delectable desserts. The ranges also feature EasyClean®, the 10-minute, fastest oven cleaning feature on the market that offers easier, more convenient cleaning thanks to LG’s innovative oven enamel technology. The technology works in three simple steps: users simply spray water to the interior walls of the oven, start the EasyClean function to allow the oven to heat up, and after 10 quick minutes, the mess inside the wall can simply be wiped away. The simplified process is a result of LG’s innovative oven enamel technology, eliminating the need for chemicals of high heat to rid the oven of grime.
- LG Studio Counter-Depth Refrigerator. This three-door, 23.5-cubic-foot French Door refrigerator features a sleek flat door design, water dispenser with premium stainless steel finish, LED lighting and solid, distinctive door handles – all meticulously designed to enhance any kitchen décor. The unit’s cabinet-depth styling also ensures it can stand flush with any countertop for a sleek, seamless built-in look. LG’s flagship Door-in-Door® technology on this ENERGY STAR® certified refrigerator provides better organization and easy access to consumers’ favorite items. The refrigerator also includes LG’s Slim SpacePlus® Ice system, a streamlined ice-making system inside the door that allows users to still have usable door bins and an obstruction-free top shelf, further maximizing storage space. This model also features LG’s Smart Cooling Plus technology, which is designed to maintain optimal temperature conditions within the refrigerator. LG’s highly efficient Linear Compressor and Dual Evaporators react quickly to humidity and temperature levels to maintain foods’ freshness.
- LG Studio Over-the-Range Microwave Oven. This premium over-the-range microwave features a sleek flat door design, metal dial knob, glass touch controls, distinctive handles and a stainless steel finish. The unit is equipped with convection technology, which allows the microwave to serve as a second oven perfect for baking and roasting any favorite dish.
“The LG Studio line marries LG’s flagship technological advancements with a sophisticated, integrated design that inspires innovation in the heart of the home,” said David VanderWaal, Vice President of Marketing, LG Electronics USA. “The new Nate-inspired appliances are crafted from the highest-quality, premium materials and incorporate thoughtful, innovative features for a kitchen homeowners are proud to own, use and show off.”
World Kitchen Unveils New Vintage Charm Brand
World Kitchen, the company behind iconic housewares brands such as Pyrex®, Corningware®, Corelle®, Snapware®, Bakers Secret® and Chicago Cutlery®, is introducing a new line of vintage-inspired prep and serve bowls called Vintage Charm™ Inspired by Pyrex.
Taking a cue from the beloved designs of the classic Pyrex “opal glass” bowls from the 50s and 60s, the Vintage Charm brand puts a modern twist on the popular patterns that evoke feelings of nostalgia. These vintage-inspired pieces come in six patterns including: Birds of a Feather, Spot On, Rise & Shine, Golden Days, Memory Lane and Tickled Pink – trendsetters can add a little flair to their home decor to achieve a retro-style entertaining experience.
“There are countless examples in today’s marketplace of nostalgic design making a comeback with consumers, especially with the millennial target,” said Carl Warschausky, CEO of World Kitchen. “The Pyrex brand’s iconic patterns of the past bring back memories of our mother’s and grandmother’s kitchens. The fun patterns from the new Vintage Charm line are a fresh twist for younger generations to fall in love with and create their own memories with family and friends.”
The Vintage Charm bowls are available in select housewares and grocery stores now, and will be available at mass retailers in time for the 2015 holidays. The patterns will be sold separately and as a three piece set including one small, medium and large bowl retailing for $29.99. The patterns will also be sold as a six piece set including one small, medium and large bowl with lids for each that retails for $39.99. Retail prices for open stock products range from $6.99-14.99. All bowls are dishwasher, freezer and microwave safe for ease and convenience while entertaining.
Hampstead Precision Electric Pepper Mill with LED Light
The Cole & Mason Hampstead Precision Electric Pepper Mill with LED Light can be used with one hand by simply pressing the button on top. The pepper mill features a precision grinding mechanism made from machine hardened carbon steel to release the full flavor of each peppercorn. With an adjustable knob at the base, it is easy to control grind settings from fine to coarse. This sleek, modern combination of stainless steel and acrylic is a beautiful choice for any countertop or dinner table.
Suggested Retail Price: $44.99
Newell Rubbermaid Announces Leadership Team Change
Effective January 1, 2016, Joe Arcuri, currently President, Home Solutions, for Newell Rubbermaid, will take on the newly created role of Chief Commercial Officer, and Richard Davies, currently Chief Marketing and Insights Officer, will expand his responsibilities to assume the role of Chief Development Officer. Both Arcuri and Davies will report to Newell Rubbermaid President and Chief Executive Officer Michael Polk.
Concurrent with these changes, Chief Operating Officer Bill Burke has announced his intention to pursue leadership opportunities outside the company, and Chief Development Officer Mark Tarchetti has announced his desire to pursue alternative interests. Both leaders will continue in their current roles through the end of 2015. Burke will transition out of the company in the first half of 2016.
“2015 has been a watershed year for our company,” said Polk. “We have realized strong performance as promised in the Growth Game Plan and have taken a series of steps to strengthen our portfolio, including this past week’s announcement regarding our intention to acquire Elmer’s Products, Inc. Importantly, as we increase our brand and innovation activity and investment, we are seeing our consumers and customers reward us with higher growth and market share gains. Simultaneously we are driving margin and earnings improvement. So, we make these leadership changes in our top team from a position of strength.”
“On behalf of the board of directors and the entire company, I want to thank Bill and Mark for their significant contributions to Newell Rubbermaid’s transformation. Bill has been a high-impact, committed and passionate leader, helping enable the change we have driven and consistently delivering the commercial outcomes we needed as Chief Operating Officer. Mark has been a key architect of the Growth Game Plan and has worked tirelessly over the past four years to transform the company’s consumer insights, design, ecommerce, marketing and brand building capabilities into competitive advantages. Both Bill and Mark have been instrumental to the success of the Growth Game Plan and we wish them all the best as they pursue their future interests.”
As Chief Commercial Officer, Arcuri will leverage three decades of consumer products experience to sustain the company’s building growth momentum, drive the deployment of the portfolio into new geographies, and continue to strengthen and develop the company’s margins. He will be responsible for the global commercial operations of the company and the Segment Presidents, Chief Customer Development Officer, and e-commerce lead will report to him. Arcuri most recently served as President of the Home Solutions Segment and brings nearly 30 years of global product development, marketing, and general management leadership experience from his previous roles at Procter & Gamble.
As Chief Development Officer, Davies will be responsible for consumer and shopper insights, brand-building and marketing, innovation development and delivery and ensuring superior design and product experience for Newell Rubbermaid’s consumers. Davies joined Newell Rubbermaid in late 2012 as Chief Marketing and Insights Officer. With a wealth of global experience developed over thirty years, Davies has a proven track record of creating global brands, building great advertising and marketing, and delivering breakthrough innovations to the consumer for Newell Rubbermaid and Unilever.
“These leadership appointments reflect the bench strength of our senior management team,” Polk continued. “Our new executive leadership team collectively brings a wealth of strategic insights, leadership abilities and decades of global brand building and commercial experience. There is tremendous opportunity ahead and we are well on our way to making Newell Rubbermaid a larger, faster growing, more profitable, more global company.”
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