World Kitchen Unveils New Vintage Charm Brand

 World Kitchen, the company behind iconic housewares brands such as Pyrex®, Corningware®, Corelle®, Snapware®, Bakers Secret® and Chicago Cutlery®, is introducing a new line of vintage-inspired prep and serve bowls called Vintage Charm™ Inspired by Pyrex.

Taking a cue from the beloved designs of the classic Pyrex “opal glass” bowls from the 50s and 60s, the Vintage Charm brand puts a modern twist on the popular patterns that evoke feelings of nostalgia. These vintage-inspired pieces come in six patterns including: Birds of a Feather, Spot On, Rise & Shine, Golden Days, Memory Lane and Tickled Pink – trendsetters can add a little flair to their home decor to achieve a retro-style entertaining experience.

“There are countless examples in today’s marketplace of nostalgic design making a comeback with consumers, especially with the millennial target,” said Carl Warschausky, CEO of World Kitchen. “The Pyrex brand’s iconic patterns of the past bring back memories of our mother’s and grandmother’s kitchens. The fun patterns from the new Vintage Charm line are a fresh twist for younger generations to fall in love with and create their own memories with family and friends.”

The Vintage Charm bowls are available in select housewares and grocery stores now, and will be available at mass retailers in time for the 2015 holidays. The patterns will be sold separately and as a three piece set including one small, medium and large bowl retailing for $29.99. The patterns will also be sold as a six piece set including one small, medium and large bowl with lids for each that retails for $39.99. Retail prices for open stock products range from $6.99-14.99. All bowls are dishwasher, freezer and microwave safe for ease and convenience while entertaining.