SHIFT Communications Cooks Up Partnership with Char-Broil

SHIFT Communication has added Char-Broil to its client roster. Char-Broil, one of the world’s oldest and most respected outdoor cooking companies, manufactures a complete line of gas, charcoal and electric grills, as well as smokers, roasters, and grilling accessories.

SHIFT has been tapped to help solidify Char-Broil’s position in the industry and to help launch a new line of products. The agency will provide public relations support for the launch, including media and influencer relations, event support and analytics.

“Char-Broil is a storied brand that continues to pioneer and innovate in the outdoor grilling space,” said Alan Marcus, Senior Vice President of SHIFT Communications. “We’re excited to work with Char-Broil as they continue to enhance the outdoor cooking experience for consumers using innovative technology.”

“We’re looking forward to partnering with SHIFT and their data-driven go-to-market approach,” said Brendan Anderson, Vice President of Marketing and Product Management for Char-Broil. “SHIFT has a reputation for innovative thinking in the PR and marketing industry, which pairs nicely with how we will be growing our business going forward.”