Peugeot Takes Branding to the Next Level at Retail

The handsome new Peugeot Wood Shelf Liner is designed to increase sales by romancing the brand’s unique heritage and superior quality. It quickly communicates the story of the legendary Peugeot Mills, made in France since 1840.

Quick bullet points outlining features and benefits – including spice-specific mechanisms, two-stage technology to release all aromas, and adjustable grinding with a consistent, high-output grind – are accompanied by the iconic Peugeot logo that stands for one of the best known brands on the planet. There is also a “lifetime guarantee” stamp that verifies Peugeot’s commitment to the quality of its unbreakable mechanisms.

This is an upscale point-of-purchase tool that works hard without wasting retail space, since it sits under the product, with messaging on a small horizontal front panel that hangs over the shelf.

Made of birch plywood that plays off the visual appeal of Peugeot’s vast collection of wooden mills, the Wood Shelf Liner includes a 12-by-10-inch display platform and a 2-inch front panel with tastefully screened artwork and text. The design will complement a variety of retail décor options and themes.

The Peugeot Wood Shelf Liner is available to participating Peugeot retailers.

For more information, visit Peugeot at www.peugeot-saveurs.com, or call 877.777.5914.