Macy’s Expanding Backstage Into 37 Stores

Macy’s is expanding its Backstage locations this spring. Beginning April 9 and rolling out through June, Macy’s will open 37 Macy’s store-within-store Backstage locations nationwide.

Macy’s store-within-stores range from 11,000 to 16,000 square feet of retail space, delivering a constantly changing assortment of on-trend finds in apparel for women, men, and children; a wide range of toys, housewares, beauty products, designer handbags, activewear and gifts for furry friends.

Fueled by the growth in nearly 300 stores nationwide, Macy’s will open a Backstage inside the iconic Macy’s State Street flagship store in Chicago on April 9. The deal-friendly shopper’s paradise will also expand to Macy’s New York City flagship store, Herald Square, with over 15,000 square feet of dedicated store within store retail space in May. Customers will be able to shop from luxury to off-price all under one roof.

Macy’s accelerated its off-mall, small format expansion last year with two new free-standing Backstage locations in Dallas and three in Dallas and Atlanta. Macy’s continues to shift its store fleet to meet the needs of changing consumer behaviors and plans to open additional off-mall locations throughout 2022.

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