Wire Holdings to Launch Home Décor Platform

Wire Holdings, Inc. is expanding its digital B2B2C marketplace platforms with a focus on home décor and interior design and the upcoming debut of CasaWire. The company has had success connecting the consumer with emerging and established brands in the fashion and beauty spaces, with the FashWire and GlossWire app and web-based shopping platforms.

“Selling Sunset” star Amanza Smith is joining the company’s advisory board.

Launching this summer, CasaWire will build on the success of the FashWire and GlossWire verticals with highly curated home décor products and editorial spotlighting designers, artisans and artists from around the globe. The marketplace will feature products from furniture to tabletop lighting, art and photography, and home fragrance.

CasaWire’s focus on product discovery will be supported by expert interior designer recommendations and access to leading industry tastemakers. The world’s most coveted brands will be highlighted through designer and artist focused profiles, live links to their websites and social media support giving the consumer a 360-degree solution to explore the best pieces to decorate their homes with.

An agent in the Oppenheim Group and star on the hit reality TV show “Selling Sunset,” Smith earned her degree in interior design from Indiana State University, became a home stager for Hollywood’s elite and furthered her passion in the space selling real estate as an agent.

“On ‘Selling Sunset’ I am able to showcase my passion for interior design, home staging and being a real estate agent and the truth is, all three go hand in hand,” Smith said. “CasaWire is exactly what I hear our luxury homeowners are craving, a direct way to access highly curated home and décor pieces in real time.”

Keep with with the home and housewares industries by subscribing to Kitchenware News & Housewares Review.