French Brand Gien to Develop Growth in the U.S.

Gien Rocaille Pastel Collection Cup & Saucer in powdered pink

French ceramic brand Faiencerie de Gien has announced its intention to significantly develop its international sales in the next few years. While the brand already has an international presence, with some 40 percent of its revenue generated via exports, the company – under the leadership of CEO Pascal D’halluin – would like to increase its sales in North America, in particular.

“As we are expanding Gien internationally, we have identified the United States as a market crucial to the company’s overall growth,” states D’halluin. “There is an appreciation and demand for affordable French elegance in the tabletop space, and Gien fits perfectly in that space.”

To achieve the desired growth, Gien recruited a national sales manager in January 2015 to coordinate the sales team in the U.S. and to run and develop the brand’s distribution network. To provide the best possible services to its clientele, the company also set up a Customer Service Department and selected a new logistics partner based in the outskirts of Atlanta.

Gien Grands Crustacés Collection Oval Platter

Adding to its retail presence in over 300 stores nationwide, Gien recently opened new accounts at French Quarter in Portland, Oregon, Salutations Home in Passadena, California and Ampersand in Edina, Minnesota. This month, a new stop-in-shop opened at its New York showroom, Richard Cohen Collection. Other international expansions include doors in Japan, China and the Middle East.

Faiencerie de Gien is now offering more products for the U.S. and is developing tableware, gifts and interior decoration. New patterns and designs have been created specifically to meet the American consumer expectations. To support this new initiative and to promote the brand and its expertise, Gien has also recruited a press agency based in New York.

For more information, visit www.gien.com.