Cookware
Meyer Debuts Circulon SteelShield ‘Drummer’ TV Ad
In support of its state-of-the-art Circulon SteelShield Technology Cookware, Meyer Corporation, U.S. debuted its groundbreaking Circulon SteelShield “Drummer” national television advertisement on Sept. 1.
The “Drummer” 30-second television ad spotlights the collection’s extremely durable hybrid nonstick and stainless steel cooking surface in an entirely new and unique way for the brand and the overall cookware category. Rather than taking the traditional approach of putting the cookware through its paces in a home kitchen setting, the “Drummer” ad playfully conveys the cookware’s durability message by showcasing a professional drum set made entirely from SteelShield pans.
The ad begins with talented Bay Area, Calif., drummer Jae Stix – who learned how to play drums with pots and pans when she was a child – taking her seat and beginning to strike the cookware using the stainless steel kitchen tools (cooking spoon and slotted spatula) that come with Circulon SteelShield cookware sets. Her ebullient and evocative drumming creates an entertaining music video with layers of sounds and mixing that’s captivating musically and visually. The ad concludes with the tagline “Circulon is built to perform. For life.”
Circulon’s fall season ad campaign will appear on more than 30 high profile television and digital media outlets, such as including CNN, Food Network, Cooking Channel, FX, HGTV, TLC, Discovery Channel and TNT, with an estimated reach of 84 million impressions.
Available at retail stores nationwide and at www.Circulon.com, Circulon SteelShield Cookware features the durability of steel with a hybrid surface that’s easier to clean than traditional stainless steel.
Circulon is a premier brand offered by California-based Meyer Corporation, one of the largest cookware companies in America. In addition to Circulon, brands sold by Meyer include Anolon, Farberware, KitchenAid, Rachael Ray, Ayesha Curry, Hestan, Ruffoni, BonJour, and LocknLock.
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Kuhn Rikon USA Relocates HQ to Nashville
To better serve North and South American markets, Kuhn Rikon USA, has relocated its corporate headquarters from Petaluma, Calif., to Nashville, Tenn.
“This new location offers us several advantages including, lower operating costs, lower taxes and a simpler business environment. It’s also central to our U.S. based customers and our warehouse, which is an additional advantage,” said Mark Adkison, president. “The Nashville market is regularly recognized as one of the leading locations in the country for top-quality talent recruitment. This will enable us to bring in the best people to support our continued growth,” he continued.
The team in Nashville will be composed of Adkison; sales director, Sonja Berton; marketing & e-commerce director, Melissa Ledbetter; VP of finance, Karl Russ; and office administrator, Erica Sanchez. The new address is: Kuhn Rikon Corporation, 402 BNA Drive, Suite 112 Nashville, TN 37217, 615-639-1014 or 1-800-662-5882. Questions regarding the transition can be directed to Adkison, Berton or Russ.
Kuhn Rikon is the #1 brand of Swiss cookware and cooks’ tools sold worldwide. The Swiss brand manufacturer inspires the world of cooking with innovative products to prepare, serve and enjoy special moments around the table. Kuhn Rikon is a family-owned company with headquarters in Rikon, Switzerland, with subsidiaries in Great Britain, Spain and the United States. For more information visit www.kuhnrikon.com.
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Molly Yeh Launches Girl Meets Farm Kitchenware Line for Macy’s
Food Network star Molly Yeh is launching her first kitchenware collection exclusively at Macy’s. Girl Meets Farm by Molly Yeh puts the fun in functional with a bright, whimsical and timeless collection of products curated by Molly to showcase her signature style. The line features cookware, bakeware, kitchen storage, food prep, textiles, cutlery and serveware.
In addition, it includes the line of “parent and me” kids’ mealtime products. Ranging in price from $9 to $129, the Girl Meets Farm by Molly Yeh collection is available on macys.com, Macy’s mobile app and at select Macy’s nationwide.
“I find such joy working in my kitchen and wanted to design a product line that can spark that same feeling in others. We selected tried and true tools that I use every day and incorporated bright, cheerful colors to create a line that is both accessible and beautiful,” said Yeh.
“My design aesthetic brings together my family roots and my life on the farm as seen on Girl Meets Farm, and I am so excited to see what families cook up with these tools.”
Each item in the Girl Meets Farm by Molly Yeh collection is crafted to merge charming with practical by reimagining kitchen classics with a pinch of playfulness to help spark anyone’s imagination in the kitchen.
“We are thrilled to partner with Molly Yeh on this kitchenware line exclusively for Macy’s. The Girl Meets Farm by Molly Yeh collection brings to life Molly’s vibrant and whimsical style, designed to inspire our customers to style their kitchen and cook meals that bring the same kind of joy that this line embodies,” said Stephanie Muehlhausen, Macy’s senior fashion director for home.
Cookbook author, food blogger and Midwest transplant Yeh embraces her country life on the border of Minnesota and North Dakota in the Food Network hit series “Girl Meets Farm,” which returns for a new season on Sunday, Sept. 4 at 11 a.m. ET/PT. In her cozy farmhouse kitchen, Molly makes dishes inspired by her Jewish and Chinese heritage that are not only delicious but also beautiful to look at. With her fresh and tasty ideas, Molly brings multicultural Midwestern inspiration and fun to kitchens across America.
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Crate & Barrel Launches CrateKitchen
Crate & Barrel has opened a culinary destination, CrateKitchen, to inspire cooking and entertaining for the modern kitchen and table. Located at the brand’s headquarters in Northbrook, Ill., CrateKitchen will open its doors to customers and a diverse range of influencers and chefs through virtual gatherings, styling sessions, product demos and a shoppable kitchen tour curated to support the ways people use their kitchens.
The versatility of the design is the perfect backdrop to showcase diverse creators as they put the brand’s Kitchen by Crate kitchenware products and popular partners like Caraway, Greenpan and Le Creuset to good use. Crate & Barrel employees will also enjoy a chance to celebrate milestones and team events with one another in the bright and airy spot.
Beyond new products and recipes, Crate & Barrel customers can expect to learn decorating hacks and inspiring entertaining tips from creators like plant-based cook and host Sophia Roe, The Apartment Bartender Elliot Clark, and baker and food stylist Sarah Crawford. While the kitchen can sometimes be an intimidating space, CrateKitchen is here to show how fun, accessible and sometimes spontaneous this space can be.
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IHA’s Miller: Smaller Housewares Show Led to Bigger Benefits
Buyers from 84 countries arrived in Chicago for The Inspired Home Show 2022 along with 1,016 exhibitors from 40 countries according to Derek Miller, president and CEO of the International Housewares Association, in an open letter to housewares executives.
“While the Show was smaller than in previous years, the benefits for those attending were tremendous,” Miller wrote.
“when you hear something once and then twice and then again, it begins to turn into a trendline, and while that may not have been everyone’s experience, it certainly was for many Show participants. Many exhibitors expressed they connected with key retailers like never before – they received meetings, and those meetings lasted longer than anticipated. Retailers expressed that they found new companies, brands and products not seen in the past. Yes, 2022 was different, but different can be good – quality over quantity as they say.
“That’s not to imply that those who chose not to exhibit were not missed because they were. While roughly half of the industry came back, there is a need for the entire industry to pull together in 2023 so that we can once again showcase everything we collectively have to offer,” he wrote.
IHA board and staff met with members of the Retail Advisory Council (11 national retailers) and Specialty Retail Advisory Council (10 independents) to discuss what well and constructive feedback for improvements. They will be meeting with the Global Retail Advisory Council (10 international retailers) soon, Miller wrote, and with the Exhibitor Trade Show Advisory Council (15 exhibitors) in April.
In May, the board and staff will meet for two days to discuss The Inspired Home Show 2023, The Inspired Home Show 2024 & Beyond and IHA Member Service Offerings.
IHA released a special report – Rising to the Occasion, an in-depth look at the life moments that consumers expect to celebrate in 2022 and the types of products they are likely to buy for each. Later this month, IHA will release the 2022 Consumer Outlook, a comprehensive study of planned home and housewares purchases across 15 product categories. In early April, IHA will publish the 2022 edition of the IHA Market Watch Report, an overview of consumer values and how they impact purchasing decisions.
The Inspired Home Show 2023 is set for March 4-7 at Chicago’s McCormick Place.
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