Whirlpool Corporation Reveals Millennial Insights, Innovative Products

Whirlpool Corporation showcased some of its most innovative products at the International Builders Show to provide insights into the vital role Millennials are now playing in the home building market.

Millennials will make up 35 percent of home buyers in 2016, and their purchase habits have given them trend-setter status for many of the top kitchen and laundry appliances. Whirlpool Corporation partnered with TRI Pointe Group, Metrostudy, Hanley Wood and Ketchum Global Research & Analytics (KGRA) on a study as part of the Builder TRI Pointe Responsive Home project.

The study found that outdoor space is the No. 1 “must-have,” followed by an open kitchen, with 53 percent of respondents classifying an open kitchen as an essential home feature. On average, Millennial homebuyers will spend one-fifth of their home-buying budget on customizations suited to their needs, with the majority willing to renovate to get the home they want.

“We know there is a strong demand for an open concept in homes, which includes integration with appliances beyond the kitchen,” said Pat Schiavone, Vice President, Global Consumer Design. “Home floor plans have changed, and Whirlpool Corporation helps builders adjust to the open concept with new design options and appliances that adjust to the environment, such as the remarkably quiet Jenn-Air[R] TriFecta[TM] Dishwasher that’s only 46 decibels.”