Viatek to Introduce New Products at Inspired Home Show
During the world’s leading home and housewares show, Viatek Consumer Products Group will reveal the innovative items that comprise their lineup of new offerings for 2020. Viatek, a pioneer of the rapidly growing worldwide consumer products market, is unveiling the new products during the Inspired Home Show in Chicago.
“Viatek specializes in being leaders in the development of products that create affordable solutions for people around the world,” said Lou Lentine, Chief Executive Officer of Viatek. “We are proud to share our new roster of products that once again demonstrate our dedication to developing creative and economically-friendly products.”
The products to be launched at the Chicago event are the Body Dryer, Weed Erase, PediSpa, Pivot Power Metallic, Ting Compact Toothbrush and the Disposable Cutting Board.
The Body Dryer reduces towel use for a more environmentally friendly and accessible way of drying after a bath or shower. Weed Erase uses a blended spectrum of light to zap weeds without use of harmful or dangerous chemicals. The PediSpa removes calluses safely and painlessly. Meanwhile, the Pivot Power Metallic offers a new twist to the space-saving surge protector. The TING Compact Toothbrush provides sonic cleaning that is perfect for home or travel. The Disposable Cutting Board, an efficient and space-saving cooking accessory, will also debut at the event.
While Viatek continues to evolve with the needs of the consumer, the company itself is advancing with new leadership and branding. Chad Neuendorf, the company’s new President, has more than two decades of experience in the consumer industry. In his career as a buyer at HSN, he worked with some of the top leaders in the television retail industry. Most recently, he traveled the world while advancing product development for Viatek.
Viatek is also revealing new branding for the first time in the company’s two decades in business. The new packaging embodies the company’s dedication to innovation and thoughtful creativity.
“The products we are debuting provide carefully-designed solutions that not only make life more efficient, but promote sustainable living,” said Neuendorf. “We look forward to continuing our momentum as a company into the next decade through our promising lineup of items.”
Viatek expects to see tremendous growth not only in their new products, but items launched last year. Nationwide televised features of the Aquaclean and Cubee will begin later this year. Pull Lights, which have already been featured on Home Shopping Network and QVC, are expected to soar in popularity, as well. The Pawcet, an outdoor water fountain for pets, remains one of the most popular items of 2019.
