U.S. Demand for Stand Mixer Causes Ankarsrum to Ramp Up Production

In light of surging demand, Swedish appliance manufacturer Ankarsrum has tripled production capacity for the Assistent Original, the aspirational choice in stand mixers. Made in Sweden, the line stands out for its multifunctionality and unsurpassed quality and innovation.

Production capacity has been addressed in three ways. First, the factory has added a second production line. Second, the factory workforce has expanded dramatically. Third, the brand has invested in additional training to preserve the quality of its handmade product.

“Increased demand for the Ankarsrum is a global phenomenon, with the U.S. market growing in importance. We strongly believe that the U.S. is now at the beginning of its growth curve, so we’re predicting and planning for aggressive sales increases. This is a result from orders and feedback from our U.S. retail partners,” said Marcus Grimerö, CEO of Ankarsrum Kitchen AB.

The Ankarsrum simulates kneading by hand with a rotating bowl instead of something rotating in a bowl. This design is ideal for home-baked bread and other baked goods including cakes, cookies and frostings. Additional accessories are available to make this the go-to multifunctional appliance in the kitchen, including pasta makers, a citrus juicer, blender, slicers/shredders, nut grinder, meat grinders, a grain/spice/coffee mill and more.

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