Blain’s Farm & Fleet Opens Toyland

Blain’s Farm & Fleet opened Toyland on Oct. 14. This year’s theme, “Where Wishes Come True for Everyone,” promises an enchanting experience for shoppers of all ages.

“Toyland is not just an event. It’s a tradition that brings families together, embodying the holiday season’s joy and the spirit of giving,” says new Blain’s Farm & Fleet President, Mark Hasting. “I’m thrilled to be a part of this festive celebration and contribute to Blain’s Farm & Fleet’s commitment to spreading the holiday spirit.”

In the spirit of spreading joy and embodying the true essence of Christmas, Blain’s Farm & Fleet proudly continues the tradition of the Kids Helping Kids toy drive. When you donate a new, unwrapped toy at any of the 45 store locations, your gesture becomes a catalyst for goodwill. For each contribution, Blain’s Farm & Fleet will match it, effectively doubling the impact and striving toward a total contribution of $250,000.

Reflecting on the rich history of Toyland, which originated over 65 years ago as Bert and Claude Blain’s heartfelt desire to convey appreciation to friends and neighbors, this year’s Toyland is envisioned to be exceptionally memorable for both new and long-time friends, young and old. The aim is to embody the spirit of forging enduring connections while crafting enchantment for generations to come.

“It warms my heart to see families coming together to make a difference in our local communities through the Kids Helping Kids program,” says Jane Blain Gilbertson, owner and CEO. “Toyland is a celebration of joy, generosity, and the magic of the holiday season.”

Toyland runs until Dec. 24, providing ample time for shoppers to make their wishes come true.

Blain’s Farm & Fleet is a specialty retailer with 45 locations throughout Illinois, Iowa, Wisconsin, and Michigan. This Modern General Store remains steadfast in its commitment to offering customers high quality products, competitive prices, and reliable service.

For more news of interest to the giftware industry, subscribe to Kitchenware News & Housewares Review.