Terence Reilly Named Global President, Stanley Brand

PMI Worldwide, parent of the Aladdin and Stanley brands, has appointed Terence Reilly as Global President for the company’s Stanley® brand, reporting to Chief Executive Officer Bob Keller. Reilly will lead global brand, sales, marketing, e-commerce and product design for the Stanley family of products sold around the world. He will also oversee PMI’s private label division.

“Terence brings a wealth of knowledge and leadership across brand strategy, direct-to-consumer marketing and innovation, and is an ideal leader as we continue to build momentum, further positioning Stanley for long-term growth,” Keller said. “He has a proven track record of leading global expansion of brands, and we are thrilled to welcome him to the PMI family as Stanley’s Global President.”

“To lead an iconic 107-year-old brand with both a rich history and passionate and loyal following is a dream come true,” said Reilly. “Stanley products have long been known for their durability and are perfect for any adventure, and I’m looking forward to this new exciting adventure. It is an honor to join my new colleagues as we shape our bright future, expand global brand awareness and bring innovation to new markets.”

Reilly joins Stanley after seven years with Crocs, most recently as its chief marketing officer.  He has also held numerous leadership positions, most notably with Famous Footwear, American Express and Prudential Financial.