Bradshaw International
GoodCook Introduces Meals on the Run Food Storage Container Line
Bradshaw International’s GoodCook brand of kitchenware products is launching Meals on the Run, an assortment of BPA-free food storage containers ideal for individuals and families committed to a healthy-eating lifestyle, especially while on the go.
“With the growing interest in preparing home-cooked meals and serving healthier, controlled portions, GoodCook Meals on the Run provides a storage solution in various sizes to take those meals ‘to go’ for lunch, snacks or day trips,” said Tom Barber, Senior Vice President, Product Development, Bradshaw International. “With 12 different size offerings, all BPA-free with leak-proof locking lids, Meals on the Run helps individuals and families extend their budget even further by eliminating the need for disposable bags and containers.”
The Meals on the Run container assortment has a wide selection of sizes and styles to meet the growing lifestyle trend of preparing healthier home or slow-cooked meals to take on the run to school, work and activities.
Meals on the Run food storage containers are designed with leak-proof locking lids and silicone seals to keep the freshness inside, with stacking and nesting capability to save space when storing. Each container is designed with frustration-free opening/closing clip closures and easy-to-clean integrated compartments and accessories. Meals on the Run is a versatile collection that can be used for lunch, meals, snacks and storage.
They’re available in spring of 2018, and suggested retail prices range from $3.99 to $8.99.
Bradshaw International and Butler Home Products Become Bradshaw Home
Previously operating as Bradshaw International and Butler Home Products, the two companies have announced that they will unify as Bradshaw Home as of March 1, 2018. The move brings the assets and industry knowledge of both companies, leaders in the kitchenware and cleaning categories respectively, together under one fully integrated business.
“This structure clearly puts us in a great strategic position to expand for the future. It will allow us to use our considerable assets and experience in both kitchenware and cleaning to build on our already strong market positions,” says Brett Bradshaw, company co-President. “We have long been known for our service oriented philosophy—operationally, this streamlining will benefit the way we do business and make us as efficient as we can be.”
Company co-Presidents Brett Bradshaw and Rob Michelson will continue to head the new enterprise. Bradshaw purchased Butler Home Products in 2003, but both businesses have run independently for the past 15 years, Bradshaw International in the kitchenware industry and Butler in cleaning. In mid 2017 it was announced that Michelson and Brett Bradshaw would become co-presidents of parent company Bradshaw Holdings.
“Bringing the companies together allows us to maximize scale in the departments that support our ever-changing customer needs, and keep independent the departments that rely heavily on category specific experience and expertise.” Michelson said. “It is important for us to note that our warehouse footprint will stay exactly the same and we will continue to deliver best in class service to our retail partners.”
New Food Storage Options from Bradshaw International
The recent acquisition of SHYE Worldwide, a Fullerton, California-based maker of food storage containers, lunchboxes and tabletop products, has brought Bradshaw International into the leading edge of the food storage business. Among the SHYE brands that will be brought into the lineup and given the GoodCook® flagship branding will be Gourmet Solutions vented lid containers, Square Meals lunchbox sets and Sip-n-Snack drink and snack cups.
Visit Bradshaw International in booth #s S1837, #S1843 and #S2043.
Of special interest is the Sip-n-Snack, which will be shown with samples at the Bradshaw booth. The unique drink tumbler is able to hold fruit, nuts, candy or any snack in the upper cup while milk, punch or any drink can be sipped from the bottom. The Sip-n-Snack figures to be a permanent favorite at holiday parties and after school treats.
Other food storage solutions being offered by Bradshaw will be a rigid, microwaveable container with color coded, vented lids, a screw-on sealable and vented container system, lid-locking, bento style nesting containers and vacuum disposable type container assortments. The variety of quality products at sharp price points will allow Bradshaw to penetrate this segment as never before, and fall naturally in line with its kitchenware mix.
“This is an area we have great interest in,” says Bradshaw Chief Executive Officer Mike Rodrigue. “We feel that the consumers’ lifestyle today needs and uses these product lines, and we plan to accelerate product development in this area.”
For more information, call 800.421.6290 or email Bert Tanimoto at bert.tanimoto@goodcook.com.
Edible Gifting with Sweet Creations by Good Cook
Sweet Creations Layer Cake Pan Set
Sweet Creations by Good Cook is the newest brand from Bradshaw International looking to make a name for itself among the DIY crowd inspired by Pinterest. The brand focuses on the concept of edible gifting by offering customers the tools they need to take a stab at a trendy baking project and then see it through from start to finish with useful tools, specialty bakeware, and creative gift packaging.
First introduced in 2012 for the holiday season, Sweet Creations has since expanded to include an everyday collection along with seasonal collections for spring, summer, Halloween and Valentine’s Day. Where Good Cook has been a grocery and mass accounts staple, Sweet Creations seeks to appeal to independent specialty retailers through its assortment of unique baking tools and gadgets that are competitively priced for the average busy mom who doesn’t want to invest too much in baking gear, but still wants great results.
Silicone Sandwich Cookie Chocolate Mold
“Our customer is somebody who enjoys doing do-it-yourself projects, she probably spends time on Pinterest, likes to find different images that her friends are posting on Instagram and Facebook,” says Keri Anderson, Sweet Creations Senior Product Manager. “She might also keep up with some of the magazines, like Martha Stewart, Home, Food Network, those kinds of things. She shops at a variety of retail channels, but she really does enjoy the process of making and sharing with people she cares about.”
Sweet Creations seizes on the popularity of Pinterest projects and the social sharing of recipes through products that are aimed squarely at current baking trends to make the pinned pictures customers see online become an accessible reality in their own kitchens. Take for instance the layering trend within baking, where cakes and cookies take on height to stand out, and desserts are layered on top of desserts for extra decadence. Sweet Creations has just introduced a Layer Cake Pan Set ( $11.99) for this trend that includes two scalloped non-stick baking pans and a knife to level off the cake layers after baking. There is also a Silicone Sandwich Cookie Chocolate Mold ($7.99) that is like a silicone ice tray for pouring in melted chocolate, sticking a cookie in that chocolate, and then letting it set to release later with an embossed pattern, which could then decorate a cupcake or cake top.
Ugly Sweater Cookie Cutter Set
“We try to do the packaging and concept around something that a home user, with not a ton of time, can finish and be happy with,” says Christi Lowell, Vice President Sales & Marketing for Sweet Creations. “So it’s not something that you would have to have a long history of classes, or a real expertise of any kind of training or level there. It’s something that you could just read about, see the item, and then finish it that night or weekend and be happy with the project.”
Most of Sweet Creations’ specialty baking items will include a recipe along with directions and color pictures on the packaging for ease of use. So if, for example, a customer sees the Ugly Sweater Cutter Set ($9.99) from the holiday collection on the shelf and decides it looks like something they want to try, they have along with the actual product, a sugar cookie recipe that is going to work best for the purpose and directions that will guide them through from baking to decorating. They can also visit the brand’s Pinterest page for further inspiration and recipe ideas.
Giftable Jar
Knowing that baking is often done for special occasions, like birthdays and parties, Sweet Creations makes it easy for customers to transform their homemade treats into homemade gifts, or to dress them up for event presentation. There are a variety of treat bags, gift tags, and boxes to complete the edible gifting cycle after baking, decorating, and wrapping the sweet treats. Standout items include Resealable Treat Bags ($5.99) in a six count that have a blue back with a clear white polka dotted front, a label for personalization, a gusseted bottom, and white ribbon. The Giftable Jar ($4.99) is another standout that reflects back on the whole DIY concept, since users can either fill it with treats they made themselves or simply fill it with ingredients so that the recipient can make their own baked goods. The white top provides an airtight seal to the plastic jar and says “Enjoy” in cursive and has a blue ribbon threaded through it for an extra thoughtful touch. Both the Giftable Jar and Resealable Treat Bags are also available in red and white versions for the holiday season.
Resealable Treat Bags
Presentation and transportation items allow users to take their treats on the go and then set them up in a festive and eye-catching manner. The Cupcake Take-Bake-Serve ($24.99) is a 12-cup cupcake pan that has a lid so users can bake and then transport within one item. It also has a three-tiered stand that stores flat under the cover handle and can be easily assembled for presentation anywhere. A large variety of cupcake papers in an array of colors and motifs, along with products like doilies, cupcake toppers, and cake boards round out the options for setting up a nice dessert presentation at home or at an event.
“Our goal is to give a consumer products from start to finish,” says Anderson. “Not only do we have the gadgets and bakeware, but we also have an assortment of different envelopes, treat bags and boxes, so that someone can have the full experience of baking and gifting.”
Cupcake Take-Bake-Serve
Sweet Creations also offers merchandising displays and fixtures to suit different retail settings. There is everything from corrugated countertop display units on up to larger rolling racks, both for the everyday collection and the seasonal collections. Sweets Creations hopes that the combination of unique baking items and retailing solutions will appeal to independent kitchenware retailers.
“We do have a really great and competitive cost … it allows the independent retailers to have some things that are unique to them that not every mass account has a huge section of,” says Lowell. “These products are things that are more specialty and would be newer, and probably a lot of their individual consumers that are walking in the door may not have seen a lot of these things.”
This story was originally published in the August 2015 issue of Kitchenware News, a publication of Oser Communications Group.
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