T-fal Launches Website Offering Consumer Resources

 T-fal, which makes non-stick cookware and small kitchen appliances, has announced the launch of its newly designed website, available to consumers November 2015. Beyond serving as a platform for product information, the new website will be a unique resource for consumers, offering features such as a recipe index and interactive blog. The recipe index, which will offer more than 500 innovative and easy-to-make recipes, will allow users the option to search by recipe name, key ingredient or product to be used and can be customized based on course type, difficulty level, cost, preparation time, or special occasion. The T-fal blog will provide users with access to a variety of regularly updated articles on topics including, but not limited to, cooking, entertaining, family, home care, and more.

Michele Lupton, Marketing Communications Director for Groupe SEB, shed insight on her hope for the website sharing, “The goal was to design a user-friendly site that is intuitive in its functionality and ability to navigate…. Most importantly, we hope to have created a hub where the T-fal community can access product information, inspiration, recipes and tips that will take a little bit of stress out of families’ leading busy lives and schedules.”