Swiss Diamond Appeals to Evolving American Household

 Swiss Diamond’s innovative Double-Burner Griddle was named one of AIMsights’ “Top Ten Products for the Changing American Family.” International marketing consulting company AIMsights provides in-depth expertise in the purchasing behaviors of Millennials and Baby Boomers. The company conducts focus groups, interviews and quantitative surveys to develop consumer insights within the home furnishings and retail industries.

According to AIMsights, the modern family seeks high-quality products that provide multi-purpose solutions, making Swiss Diamond’s Double-Burner Griddle a natural fit for the contemporary household. At 17 by 11 inches, the unique griddle is designed to bridge two stovetop burners.  Sturdy cast aluminum construction paired with Swiss Diamond’s patented diamond-reinforced nonstick coating provides unparalleled heat conduction.

Double-Burner Griddle sales skyrocketed 128.57 percent during the fourth quarter of 2014, moving the item into Swiss Diamond’s elite group of 25 highest-selling products. To complete the collection, Swiss Diamond offers a Double-Burner Grill and Double-Burner Grill/Griddle combination pan. All Swiss Diamond cookware is oven-safe up to 500 degrees Fahrenheit, increasing its versatility in the kitchen.

Whitney Ryan, Millennial Associate from AIMsights, discovered the Double-Burner Griddle at the 2015 International Home + Housewares Show in Chicago, Illinois. “Each product that has a place in [modern American] homes must earn it, so tried-and-true, quintessential products will appeal to them,” Ryan explains. “We love that the Double-Burner Griddle is a functional, dependable product that is also quite simple — the fact that it pulls double duty and can be used as a nonstick cookie tray is an added bonus.” Swiss Diamond products can be found in luxury kitchenware stores, high-end department stores and select online retailers around the world.