SodaStream Unveils New Products Designed to Improve How Americans Hydrate

SodaStream International Ltd. presented its new products at this year’s International Home + Housewares Show. SodaStream is on a mission to make drinking water more enjoyable while helping to curb our addiction to sugary sodas. The innovation showcased at the show is slated for fall 2016 and includes the brand’s latest sparkling water maker, SodaStream SPIRIT, updates to its SodaStream MIX Beverage Maker, and a variety of new sparkling water mix flavors that offer customization and excitement to any drinking experience.

“SodaStream continues to revolutionize the beverage industry by constantly developing better-for-you, exciting beverage options,” said Doug Pritchard, President of SodaStream, North America. “The upcoming launch of the state-of-the-art, affordably priced SodaStream SPIRIT, coupled with the robust portfolio of new sparkling water mix flavors, provides our consumers with easy, great tasting, and healthier alternatives to sugary sodas. Our new line additions and renovations are just the latest examples of how we help consumers find delicious ways to drink their recommended daily intake of water while reducing sugar intake and plastic bottle waste.”

The SodaStream SPIRIT, a premium machine offered at an affordable price, was created to bring the brand’s exciting hydration platform and advanced technology into more American homes. The SPIRIT features a slimmer design and footprint plus the much loved snap-lock bottle insertion mechanism. This elegant, space-conscious machine is both fun and simple to use and is sure to be a fan favorite. With an attractive suggested retail price of $79, the SPIRIT will be available to select retailers in black and in white in September in 2016, and will launch nationwide in January 2017.

The brand also introduced updates to the SodaStream MIX, which allows consumers to carbonate any beverage they can imagine. The MIX was first introduced at the Milan Design Week in 2015, and is initially scheduled for a European launch later this year.