Robinson Home Products Launches Oneida Cookware

Onedia Cookware 10-piece stainless steel tri-ply set

Robinson Home Products® turns up the heat in the kitchen with the debut of Oneida® Cookware, featuring more than 20 high-quality cookware sets. Oneida’s rich history dates back to 1880, setting the stage to become one of the world’s largest producers of flatware and tabletop products today. Leveraging the heritage of the company’s namesake, the new collection continues to strengthen its presence in the kitchenware category, adding welcome depth to its robust product portfolio. The collection integrates an assortment of high quality materials, like tri-ply stainless steel, and thoughtful design features, like colander glass lids and capacity measure marks, to ensure quality results.

“Oneida cookware is an integral part of the product mix and the next natural step in brand growth. With Oneida’s strong leadership position in flatware and growing market share in tools, gadgets and cutlery, cookware will fit effortlessly within the brand’s offerings,” says Barbara Alonge, Business Director of Cookware, Bakeware and Cutlery for Robinson Home Products. “The new Oneida cookware combines a trusted recipe of brand recognition, quality craftsmanship and competitive price points that stand out in today’s saturated market.”

12-piece belly-shape hard anodized aluminum set with Whitford Eclipse non-stick coating

Robinson’s seasoned cookware team has taken the reigns on designing an ambitious, multi-channel MAP pricing strategy that satisfies a full range of customers, from mass market to premium retailers. Each tier offers a baseline of quality products fashioned from materials like stainless steel and hard anodized aluminum, ranging in price from $99.99 to $249.99. Each piece within the set is a fully functional cookware item, and no filler pieces have been added in to supplement set size. Additional open stock items will be available, ranging in price from $14.99 to $69.99.

The 10-piece stainless steel tri-ply set includes a 1.5-quart saucepan with cover, 2.5-quart saucepan with cover, 3-quart sauté pan with helper handle and cover, 8-inch fry pan, 10-inch fry pan and 6-quart stockpot with cover. The set features stainless steel lids, stainless steel cast riveted handles, capacity engraving, a lifetime warranty. It is both induction compatible and dishwasher safe. MAP: $199.99

The 12-piece belly-shape hard anodized aluminum set has Whitford Eclipse non-stick coating for extreme durability and superb release. Included is a 1-quart saucepan with cover, 2-quart saucepan with cover, 3-quart saucepan with cover, 3-quart sauté pan with helper handle and cover, 8-inch fry pan, 10-inch fry pan and a 6-quart stockpot with cover. Features include tempered glass colander lids, stainless steel riveted handles, a lifetime warranty and the set is dishwasher and metal utensil safe. MAP is listed at $179.99, and six open stock items are also available from $29.99-$69.99.

10-piece forged aluminum set with Whitford Fusion Titanium non-stick ceramic coating

The 10-piece forged aluminum set uses Whitford Fusion Titanium non-stick ceramic coating, the latest breakthrough in Sol-Gel Ceramic Technology. The set includes a 1.5-quart saucepan with cover, 3-quart saucepan with cover, 3-quart sauté pan with helper handle, 8-inch fry pan, 10-inch fry pan and a 6-quart stockpot with cover. Features include tempered glass lids, stainless steel riveted handles, induction compatible, dishwasher safe and a lifetime warranty. Available in black. MAP: $169.99

The collection’s dynamic packaging highlights both the product and brand, while clearly defining all of the features and benefits of each cookware set.

Domed Oval Roaster

Additional products include the new Oneida Roasters that has 10 options available in stainless steel, hard anodized aluminum as well as aluminum and carbon steel. Prices range from $29.99 -$99.99. The new Domed Oval Roaster is crafted from high quality stainless steel with a smart removable rack with handles, and a high domed cover measuring 6 inches in depth to comfortably fit 20 pound turkeys. It is priced at $69.99.

Oneida Whistling Kettle

A 2-Quart Stainless Steel Whistling Kettle completes the line with a sleek, rounded body that includes a comfortable stay cool handle for easy grip, a removable lid that makes it effortless to fill, and a simple opening mechanism on the handle that is convenient for pouring. MAP: $29.99

For more information, visit www.oneida.com.