Lowe’s Expands Premium Appliance Offerings With Miele Products

Lowe’s, the No. 1 appliance retailer in the U.S., is expanding its assortment of premium appliances through a new exclusive home center partnership with Miele, the largest family-owned German premium appliance manufacturer. Lowe’s will offer an assortment of Miele dishwashers and laundry appliances in 149 Lowe’s stores and online at Lowes.com.

“Our partnership with Miele reaffirms Lowe’s commitment to ensuring that we have new, high-quality offerings across all price points,” said Bill Boltz, Lowe’s executive vice president of merchandising. “We’re excited to offer Miele’s products that are known globally as high-end premium appliances. Whether they are replacing appliances or completing their kitchen and laundry spaces, this will allow our design-focused customers who work with builders, designers and architects to bring their vision to life.”

“As the leading premium appliance brand, partnering with Lowe’s marks a very exciting opportunity for all consumers,” said Dr. Axel Kniehl, executive director marketing and sales and member of the board, Miele Group. “Miele embodies the philosophy of ‘Immer Besser,’ our brand promise meaning ‘Forever Better,’ and therefore always striving to be the benchmark in our industry when it comes to quality, sustainability, performance, design and ultimate customer delight through all our products and services. As we continue to grow, working with a collaborative partner like Lowe’s allows us to create an extension of our valued and successful dealer network, making Miele appliances even more accessible to customers who want to shop for premium, innovative and sustainable products with a reputation for quality like Miele.”

Lowe’s customers can expect maximum convenience with the Miele@homeapp, which allows them to operate their machines from anywhere at any time.

Lowe’s will carry three Miele dishwashers – all of which incorporate the same excellent cleaning power and are designed to fit the unique needs of the consumer.

For more details, read the January issue of Kitchenware News & Housewares Review. Subscribe now so you don’t miss it!