Tractor Supply Renews Deal With Lainey Wilson
Tractor Supply Company, the largest rural lifestyle retailer in the United States, is continuing its partnership with Grammy Award-winning and prolific singer-songwriter Lainey Wilson as a brand ambassador for 2024. In this role, Wilson will continue to authentically highlight Tractor Supply’s commitment to and passion for serving all those who enjoy living “Life Out Here.”
To kick off the renewed partnership, Wilson stars in a new 30-second spot featuring her newest song “Country’s Cool Again.” Viewable on Tractor Supply’s social media and across select linear streaming platforms, the ad gives viewers a glimpse into Wilson’s life on the road, contrasted with her journey back to the farm where she grew up and the joys of Life Out Here. Click here to watch the new Life Out Here ad featuring Wilson.
“When the road turns to gravel, when the city becomes country, and the noise becomes music, that’s when you know you’re out here,” says Wilson in the new ad.
“Lainey’s music and creative process remind us to slow down and appreciate Life Out Here,” said Kimberley Gardiner, chief marketing officer of Tractor Supply. “Her connection to this way of life fuels her, just like it fuels us at Tractor Supply, and we look forward to continuing to share this passion in the next chapter of our partnership.”
“As a fifth-generation farmer’s daughter, Tractor Supply has played an integral part of my lifestyle from a young age,” said Wilson. “Originally from a town of 200 people, to now living out my dream playing music around the world, Life Out Here is true to my core. When I’m off the road, I’m spending time outside back at home on the farm enjoying the little things in life.”
In 2022, Tractor Supply debuted a TikTok-style TV spot starring Wilson, which aired for the first time during the Yellowstone Season 5 Premiere. The spot was inspired by Tractor Supply’s dedication to Life Out Here and featured Wilson’s latest release “Live Off” from her album “Bell Bottom Country.” And last year, Wilson served as curator of the Tractor Supply Emerging Artists Program to support and influence the next generation of country music stars. Wilson advised and played an active role in launching and executing the overall program, and served as a mentor to help launch the careers of rising artists and songwriters and their songs inspired by Life Out Here.
Beginning May 1 through May 15, as part of Tractor Supply’s partnership with Wilson, members of Tractor Supply’s Neighbor’s Club loyalty program can enter for a chance to win an all-expenses paid trip to Nashville, a pair of tickets to Wilson’s show at Nissan Stadium on June 8 during country music’s biggest week and meet-and-greet passes to meet Wilson. Visit Tractor Supply’s social pages on Facebook, Instagram and TikTok to enter the sweeps.
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Regal Ware Welcomes Whittle, Windfeldt to Board
Regal Ware, Inc., a leading privately held, family-owned holding company with brands in the premium kitchen essentials and cookware industry, is excited to announce the addition of Jeff Whittle and Gene Windfeldt to its board of directors. Each brings experience that will enhance the strategic direction of the portfolio.
Whittle joins Regal Ware with a background as an EOS Implementer, having honed his skills in the Dallas/Fort Worth area and beyond, extending his expertise to clients across several states. With an MBA, and a law degree under his belt, Whittle’s career encompasses more than 15 years of legal practice followed by over 20 years of leadership across various sectors, including professional services, enterprise software, and manufacturing. As the former CEO of Royal Seating, he led the company to distribute thousands of SKUs throughout North America, scaling operations efficiently and effectively.
“I am incredibly enthusiastic about the opportunity to serve on the Board of Directors at Regal Ware,” said Whittle. “The company’s ethos and their innovative spirit align perfectly with my professional experience, and I am eager to contribute to the next chapter of Regal Ware’s portfolio success story.”
Windfeldt brings exceptional direct selling experience as the retired president and CEO of The Kirby Company, where his leadership catalyzed the company’s expansive growth, with sales reaching over 660,000 units. A maverick in direct sales and entrepreneurial ventures, Windfeldt’s journey began with Kirby vacuums and culminated in executive leadership roles and the founding of Preferred Credit, Inc. His extensive board service across finance, health, and environmental organizations illustrates his diverse expertise and commitment to community enrichment.
Joining Regal Ware’s board, Windfeldt remarked, “It’s a privilege to align with a company that prides itself on excellence. I am looking forward to applying my breadth of experience to contribute to Regal Ware’s growth and to continue delivering exceptional value to our customers worldwide.”
Ryan Reigle, chairman of the board, warmly welcomes the new members.
“Jeff’s extensive operational acumen and Gene’s remarkable track record in direct selling leadership make them outstanding additions to our board of directors. We are excited to have such esteemed individuals join us as we look to our future business portfolio.”
Regal Ware’s decision to bring notable industry figures onto its board underscores the company’s dedication to leveraging high-caliber expertise to enhance its strategic operations. As Regal Ware continues to provide unmatched kitchen experiences and business opportunities to families around the globe, the addition of Whittle and Windfeldt to the board is a step toward a future as promising as its heritage.
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Dash Cooking Systems Customize Kitchens
To achieve customizable home cooking that fits kitchens and lifestyles of all shapes and sizes, the in-house team of creatives, product designers, and inventors at Dash have looked to the future to create appliances that provide maximum functionality in fewer devices. The future consists of appliances that are multi-functional, versatile, and practical thanks to interchangeable cooking surfaces. With three new cooking systems, Dash delivers all-in-one appliances that offer value and convenience, save space, and are dishwasher safe. Ultimately allowing consumers to choose plates and functions to perfectly fit their varying everyday needs.
“As we step into the future of cooking, versatility is paramount. Younger generations seek tools that adapt to their ever-changing culinary interests and lifestyles. At Dash, we’re dedicated to crafting kitchen solutions that meet these demands while inspiring creativity and experimentation in the kitchen,” said Evan Dash, CEO of StoreBound.
The new line of Dash’s MultiMaker systems include:
- MultiMaker Mini Maker System: This do-it-all system allows consumers to easily alternate between removable 4″ waffle plates, griddle plates and novelty designs, including a heart, sunflower, bumblebee, unicorn, dinosaur, jack-o-lantern, snowflake, and Santa. With new additions to the seasonal catalog in the form of 2-Plate Packs, these Removable Plates are infinitely collectible.
- MultiMaker Treat Maker System: The Treat System makes mini treats (and more) using removable plates with 8″ cooking surfaces. Alternate between Mini Donut, Mini Cupcake and Waffle Bite Plates to create customized breakfast bites, party favors, and Instagram-worthy confections.
- MultiMaker Flex Press Grill System: The Flex Press Grill System allows consumers to alternate between removable plates for grilling, griddling and making waffles, with the bonus of functioning as a bistro-style panini press or a flattop countertop grill with dual cooking surfaces.
In addition to bringing multi-functionality into the kitchen, Dash continues to add to its ever-growing catalog of novel products and partnership collaborations. New 2024 product offerings and expanded collections include the following:
- Dash’s Ceramic SmartStore Lightweight Cookware Sets: Each set includes five lightweight cast aluminum pieces that nest conveniently within each other for seamless storage. Centering around various cooking techniques, the Roaster Set, the Grill+Fryer Set, and an Everyday Set are slated for consumer purchase late 2024 / early 2025. Each piece is compatible with all cooktops including induction, oven-safe up to 400°F and glass lids up to 350°F.
- Prepdeck by Dash: Continuing in their mission to help consumers make easy, healthy meals at home, Dash is proud to join forces with meal prep masters Prepdeck to offer a full Meal Prep System that gives home cooks all the tools and space needed to prep, cook, and clean just like the pros and faster than ever before. The Prepdeck Gen 2 Meal Prep System comes with 14 stackable containers in five sizes, eight precision prepping tools, a spacious cutting board, a mobile device stand, and hidden compartments for stashing trash and compost during prep. For home chefs in smaller spaces or with lighter prep needs, there’s Prepdeck Lite, a sleeker System that’s portable and easy to maneuver, making it easy to stay one prep ahead just about anywhere.
“We’re excited to announce that Dash has taken over distribution of Prepdeck, the culinary innovation originally launched on Shark Tank. Together, we’re empowering home chefs to unleash their creativity and make cooking an even more enjoyable experience,” said Dash. - New Novelty Collectables: Adding to their ever-growing catalog of seasonal favorites, Dash is proud to announce two new additions to the Winter/Holiday roster with the Reindeer Mini Waffle Maker and the Wreath Mini Bundt Cake Maker. Dash is also introducing new color palettes and fresh finishes in 2024 that reflect recent market changes and viral trends. Expect to see more muted and neutral colors—ranging from blush, cream, sage, and lavender, all available in a matte satin finish.
- Expanded Zakarian by Dash Collection: The first to marry all the best features of traditional cast iron with premium nonstick cooking, Zakarian by Dash returns in 2024 with new additions to the Cast Iron Nonstick family. Boasting superior searing capabilities, the Zakarian by Dash 9″ Wok with Glass Lid is ideal for quick and easy restaurant-quality one-pan meals. The new Double Burner Grill will also join the Cast Iron Nonstick collection, offering a sleek and stylish high-gloss grill pan that fits over two stovetop burners for extra grill space and easy entertaining. Plus, these new additions and select skillet sizes will now be available in a brand-new hue – Hunter Green.
Dash is committed to helping people make healthy, unprocessed food at home. Grounded in the belief that taking small steps every day to live a healthier life and eating whole, natural foods can make a big impact, Dash provides the tools and content to help consumers make delicious and healthy meals at home.
StoreBound is a family of brands bound by innovation. Leveraging a fully integrated model of concept development, engineering, manufacturing, logistics, sales, marketing, and business management, StoreBound develops quality products and manages their performance at key retailers. With thoughtful, well-designed home and housewares products, StoreBound’s aim is to win the hearts of customers worldwide.
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Tovolo Mini Ice Brings Trend Home
Mini Ice (a.k.a. nugget ice, pellet ice, or chewy ice) has become increasingly popular with consumers due to its satisfying light and “chewy” texture and refreshing chilling qualities. However, to have this at home, consumers have been limited to buying from fast-food restaurants, using poorly designed in-home trays that don’t work, or buying expensive ice-making machines … until now. Tovolo, a leader in go-to kitchen innovations, is changing the game by bringing this trendy ice option to consumer kitchens with two innovative new Mini Ice products.
The Tovolo Mini Ice products are designed to make the popular nugget-style ice easily and affordably. Both designs feature flexible, durable materials that easily release the mini ice; while tight-fitting lids seal out odors and prevent spills. All the materials are BPA free and dishwasher safe.
This whimsical solution is fun to use and satisfyingly addicting! Featuring a compact-sized, squeezable design, the innovative and easy-to-use cylinder makes enough ice to chill more than two drinks–creating 200 mini ice cubes per batch. Simply squeeze to pop the ice free.
- FILL the ice mold to the water-line marker and push in the plunger core/lid.
- FREEZE for 4-6 hours.
- SQUEEZE. When you are ready to use, run the mold under warm water and simply squeeze to pop the ice free.
The set includes two ice cylinders with Charcoal-colored lids. MSRP $17.99
The diamond-shaped orientation of the ice on the Twist & Release Mini Ice Trays makes popping the ice out simple. Featuring flexible, stackable trays that easily release with a simple twist, the set includes two trays with tight-fitting lids, a handy serving scoop, and storage bin to keep ice fresh and clean. Each tray makes 150 mini cubes—enough to chill more than two drinks each.
- FILL the tray to the water-line marker and cover with the lid.
- FREEZE for 4-6 hours.
- TWIST. Run the tray under warm water, remove the lid, and just twist to pop the ice free.
The set includes two ice trays with Charcoal-colored lids, one scoop, and one storage bin. MSRP $19.99
“Our mission is to make innovative and high-quality kitchen gadgets accessible to everyone,” said Elaine Mundorf, product manager at Tovolo. “With these uniquely designed new mini ice-making products, anyone can now upgrade their beverages and enjoy America’s favorite ice easily and affordably at home.”
Tovolo Mini Ice Sets are available on Amazon.com.
Spectrum Diversified Designs, LLC creates innovative storage and organization solutions for all rooms of the home. Spectrum and Tovolo brands are the sources for kitchen, pantry, bathroom, closet/storage organization, and more. By offering unmatched results through customer service and an extensive portfolio of patented designs, Spectrum Diversified Designs, LLC is a leader in housewares committed to developing innovative new items, finishes, and product collections.
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Made by Gather Names Hoke CRO
Kitchenware leader Made by Gather has named Brian Hoke as its first chief revenue officer. Hoke will lead both the sales and product management teams, combining two important teams that bring Made by Gather’s portfolio of consumer brands to market. This investment is a testament to the company’s growth as it continues to expand Beautiful by Drew and look toward the fall relaunch of beloved flagship brand, bella.
“I had the pleasure of working alongside Brian during our time together at Macy’s,” said Shawn Austin, Made by Gather’s President. “Over the past 20 years, I have watched Brian grow into one of the most successful business drivers and leaders that any organization could ask for. As chief revenue officer, we are creating a major step change for Made by Gather that will position us for even more accelerated growth.”
Hoke joins Made by Gather from Vitamin Shoppe where he most recently served as chief merchandising officer. Prior to that he held chief merchandising officer roles at both Sheex and Lord + Taylor and held various senior executive roles at Macy’s – including the divisional merchandise managers of housewares and the small kitchen electrics buyer during his tenure. He has deep experience in driving retail and wholesale businesses and leading large cross-functional teams. Hoke prides himself in being growth minded, a strong communicator, a relationship builder, and has a passion for developing talent.
Made by Gather, the parent company of the rapidly growing Beautiful by Drew, also recently announced the relaunch of flagship consumer brand, bella during the International Housewares Association’s The Inspired Home Show in Chicago. The announcement marked a transformational moment for the kitchenware brand, founded in 2011, as it doubles down on its decade-long promise of bringing functionally-aesthetic kitchenware and delightful innovation to the masses. Hoke will play an important role in bringing bella to market as it hits shelves at most mass retailers this Fall.
“Coming off IHA’s The Inspired Home Show one thing is crystal clear,” Austin said, “the growth we’ve seen over the last couple of years is just the beginning – we are about to accelerate even faster, and we truly have unlimited potential.”
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