NFT Cool Cats Get Boost to Shelves From Toikido

Cool Cats, producer of the popular Cool Cats and Cool Pets NFT collections, and Toikido, an entertainment and toy company at the cutting edge of digital design, reached a manufacturing and distribution deal for a wide range of Cool Cats merchandise – including toys such as plushies – to bring the beloved characters of the Cooltopia ecosystem into the physical world.

The new Cool Cats line debuted at NFT.NYC, the leading annual non-fungible token event in June.

“Toys, plushies and premium merch have been a continual ask from the community since early on,” said Cool Cats co-founder Evan Luza. “We’re stoked to be able to work with the right partner who can ensure we’re delivering the caliber of goodies to our community that they deserve.”

Unencumbered by supply chains and warehousing, Toikido made a name for itself based on its ability to reach shelves faster than other major players. For example, Toikido was able to create, manufacture and distribute the official line of Among Us products to more than 100 global retailers in fewer than six months.

Toikido’s internal capabilities, proprietary technology, and tooling make it possible to bring products to the shelf three to six months faster than any competitor. Toikido is the master toy partner for hit brand Among Us, Netflix’s Back to the Outback and will distribute a toy line for this summer’s Skydance Animation LUCK. It is preparing to launch global merchandise for the highly successful game Gang Beasts and developing its own IP in Piñata Smashlings, which will be dropping globally soon.

Originally based on the Blue Cat character, Cool Cats launched less than a year ago. It has since amassed the equivalent of $250 million in sales, and is currently a Top 5 NFT collection worldwide in terms of both popularity and sales volume.

Cool Cats NFTs are owned by several corporate brands and artists including Reese Witherspoon, Time, Puma, Steve Aoki, Mario Bautista, Marc Benioff and Alexis Ohanian, among others.

The instant popularity of Cool Cats recently led to the creation of Cool Pets, a collection of companion NFTs. They are among the industry’s first gamified NFTs to have their formation influenced by actions their owner takes throughout their developmental stages. There are more than 178 million combinations possible across a limited number of Cool Pets that live and interact in the much larger Cooltopia ecosystem.

“NFTs are a passion of mine, and Cool Cats has been a favorite right out of the gate,” said Toikido founder and CEO Darran Garnham. “People absolutely love these characters, and I know that Toikido is the right company to inject the essence of Blue Cat into product designs that will delight the community and increase awareness of the very special creatures that are Cool Pets.

”In addition to traditional in-store and online distribution, Toikido will work with Cool Cats to create exclusive drops for the Cool Cats community, as well as for special events. CAA Brand Management, a division of Creative Artists Agency, brokered the deal with Toikido on behalf of its client Cool Cats, marking the first deal inked since Cool Cats signed with the agency.

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