New Everyday Essentials from Aladdin
Aladdin, a brand of PMI, introduces new everyday essentials for 2016 in its hot beverage, cold beverage and food storage collections that build off the brand’s mission established over 107 years ago – to create products that fold seamlessly into consumers’ everyday life, at home and on-the-go. While Aladdin’s offerings have changed a bit since 1908, the brand continues to bring affordable design and quality performance to products that help consumers ‘Make the Most of Everyday.’ Designed to make otherwise ordinary eating and drinking moments more fun, Aladdin’s newest products are both reusable and easy to use. From a hinged infusion basket that provides an all-in-one steeping and sipping experience, to the intuitive Flip-Seal™ 100 percent leak-proof flip lid, Aladdin upgrades the user experience with smart style and functionality; creating everyday essentials that become instant favorites.
“Aladdin’s quality, performance and striking design come from years of putting the consumer at the heart of our business. We are thrilled to bring this level of consumer product innovation to the market this year,” said Rich DePencier, Vice President of Aladdin.
Aladdin’s 2016 collection features sleek style, stress-free portability and intuitive functionality, from leak-proof lids to dishwasher safe containers. Highlights from the 2016 collection include:
Thermal Beverageware, Cold
Glass-Lined Water Bottle (18-ounce): Aladdin’s new Glass-Lined Water Bottle is made for the person who prefers to drink out of glass, but is worried about taking it on-the-go. It is encased in lightweight and durable Eastman Tritan™ plastic for peace of mind. In addition, it features a leak-proof push button flip lid, an easy to grab carry loop and it fully disassembles for cleaning in the dishwasher. Dishwasher safe, BPA-free. Suggested retail price is $17.99.
Insulated Stainless Steel To-Go Tumbler (16-ounce): Classic café style meets modern material with Aladdin’s Insulated Stainless Steel To-Go Tumbler. Aladdin has taken a long standing favorite (the Insulated Plastic To-Go Tumbler) and updated it with a new material. The iconic To-Go Tumbler features the same double-wall insulation and smoothie straw, but it’s been updated with stainless steel and new colors. Dishwasher safe, BPA-free. Suggested retail price is $17.99.
Thermal Beverageware, Hot
Topo Stainless Steel Mug (16-ounce): Add a dash of style to your morning coffee. Building on the success of Aladdin’s intuitive and easy to use Flip-Seal™ leak-proof lid, The Topo Mug adds a new silhouette. It features a raised geometric pattern that is designed to feel good in your hands while providing superior functionality. Perfect for caffeinating on-the-go, the leak-proof lid keeps bags dry and drinks warm, plus mug and lid are dishwasher safe for easy cleanup. Dishwasher safe, BPA-free. Suggested retail price is $17.99.
Custom Tea Infuser (12-ounce): Take your tea ritual on-the-go. Aladdin’s new Custom Tea Infuser is an all-in-one solution for steeping and enjoying tea on-the-go. It features a hinged infusion basket (for easy filling and cleaning) that lowers and lifts via a silicone tab that secures in the lid – lower to steep, lift and secure when tea has reached desired strength. The microwave safe body is double wall insulated and made of lightweight Eastman Tritan™ that won’t crack, break or stain. Dishwasher safe, BPA-free. Suggested retail price is $19.99.
Food Storage Solutions
Insulated Easy-Keep Lid Food Containers (16-ounce, 24-ounce): For families on the go, Aladdin’s Insulated Easy-Keep Lid Food Container’s foam insulated lid and body makes transporting hot and cold food a breeze. Designed to fully disassemble for easy cleaning, the leak-proof lid keeps food in place with snap-in hinge, plus the containers stacks neatly in backpacks and cabinets. Microwave and dishwasher safe, BPA-free. Suggested retail prices are $12.99 and $14.49.
