Montel Williams to Unveil New Line of Products at Housewares Show 2016

After years of seeking out effective and innovative kitchen, healthy living and wellness products for his own health, Montel Williams has made a strategic business decision to build and launch his own brand. The new line of products, which bears the name Living Well with Montel, will be unveiled by Montel’s new company, Living Well Products, LLC, at the 2016 International Home + Housewares Show, March 5-8.

Montel Williams is an Emmy award-winning television personality, decorated naval officer, inspirational speaker, bestselling author, wellness entrepreneur, and health advocate. His Living Well with Montel brand and bestselling books have helped millions of people take the first difficult steps toward a healthier, happier and more fulfilling life.

The goal of Living Well Products, LLC is to make healthy living a convenient and affordable daily choice for consumers by offering quality products at a great value.

Chattanooga-based partner Viatek Consumer Products will be managing the sales and distribution of the brand. Viatek President Lou Lentine said, “We are thrilled to be able to launch this exciting line with Montel. I have been a fan of his message and well deserved success over the years. Montel is very passionate about the quality and effectiveness of what he sells, and I am excited to be partnered in this new brand with him.”

Living Well With Montel products are anticipated to go to market in spring 2016. This marks the first time Montel has created his own line of products. Included in the line are multiple categories such as fitness, nutraceuticals and housewares, with a kitchen line of small appliances that include a personal blender, pressure cooker, three-in-one  multi cooker, microwave cooker, frozen treat maker, and indoor smokeless portable grill.

Williams, a Naval Academy-trained engineer, was heavily involved in the design of the products, working closely with a team of experts to ensure quality and ease of use.  “For decades I’ve been seeking out wellness products to help me live healthier,” Williams said. “Now, for the first time, I’ve created my own line.  My goal is to pass along all the knowledge I’ve accumulated and share my passion for healthy living with others.”