LG Unveils Winner of ‘Designed to Inspire’ LG Studio Kitchen Design Competition

LG Electronics USA and Hearst Magazines announced that Petya Toncheva took the top prize in the “Designed to Inspire” LG Studio Kitchen Design Contest, held in cooperation with the New York (NY) Metro Chapter of the American Society of Interior Designers (ASID). The contest challenged up-and-coming ASID New York Metro Chapter designers to create a “forever kitchen design” reflective of their personal taste and lifestyle, using the new premium LG Studio kitchen appliance suite as the centerpiece.

Toncheva’s design was judged by a panel of industry experts, including renowned designer and LG Studio Artistic Advisor Nate Berkus and representatives of LG and Hearst Magazines titles ELLE DECOR, HGTV Magazine, House Beautiful and VERANDA. The entries were judged based on creativity, innovation, overall kitchen workflow and integration of LG Studio appliances. LG and Hearst Magazines recognized three finalists and featured their winning designs in a gallery display at a VIP “Designed to Inspire” event in New York.

Berkus advised on the design of the recently announced LG Studio suite, ensuring the products embody a pro-style, sophisticated design that serves as the centerpiece for a timeless kitchen design. The new line is designed with seamless integration in mind and includes a counter-depth refrigerator, gas and electric slide-in ranges and an over-the-range microwave. A sleek design aesthetic is reflected throughout the appliance suite, which features such premium elements as a flat-door design; beautiful and functional LED lighting; pro-style metal knobs, handles and control panels; and a horizontally-brushed, stainless steel finish.

“Your kitchen is the hardest working room in your home, so you need it to be really functional, but that doesn’t mean it can’t be beautiful as well. The idea is to create a space you love now, and will love for years to come,” said Berkus. “It’s been so great to see all the contest entries and how the designs complement the carefully crafted elements I chose for LG Studio’s newest appliance line. What stood out for me about Petya’s design was the level of creativity she brought in creating a timeless kitchen that features the perfect combination of high function and high design.”