LG Debuts ‘Black Stainless Steel’ Kitchen Appliances

A new series of kitchen appliances from LG Electronics, featuring a highly anticipated finish called “Black Stainless Steel,” is elevating the popular stainless steel category to a new level with an undeniable luster and warmth. LG’s new black stainless finish, featured in an array of new refrigerators, ranges, dishwashers and microwaves, is an exciting evolution to the traditional stainless steel that has become a mainstay in tens of millions of American kitchens. The modern update features a timeless aesthetic that seamlessly complements a range of infinite kitchen design styles and colors. Its warm, satin-smooth and sophisticated finish is fingerprint and smudge resistant, making it easier than ever to have a premium kitchen that is effortless to maintain.

“We’ve seen stainless steel move from an exclusive high-end segment to an aspirational category and now to mass premium products, so this is the optimal time to update the category,” said David VanderWaal, Vice President of Marketing for LG Electronics USA. “Core and premium brands have introduced new colors to meet the needs of consumers who desire change, and as a pioneer of the black stainless steel movement, LG has created an exciting new finish in the category that offers consumers limitless design possibilities to enhance the look of their kitchen.”

LG’s new Black Stainless Steel Series consists of 13 appliances, available now through major U.S. retailers nationwide.