JURA Reports Double Digit Increases as Consumers Embrace Bean-to-Cup Experience

JURA IMPRESSA A9

Benefiting from the growing sophistication of American coffee consumers, JURA Inc. reports double digit sales for year-to-date 2015 versus the prior year. Both of the company’s brands – JURA automatic coffee centers and the Capresso line that includes coffee makers, espresso machines, grinders and more – have year-to-date double digit increases, both in units and dollars.

“Our biggest growth is coming from JURA automatic coffee centers, which offer a true bean-to-cup experience that’s freshly ground, never capsuled. And the United States is the #1 market for our top-of-the-line GIGA models, sold in over 50 countries. Coffee trends are moving in our direction as consumers opt for a better cup of coffee, combined with surprising convenience and coffee specialty options,” said David Shull, Senior Vice President of Sales and Marketing.

JURA machines upgrade the single cup brewing concept with the superior quality that comes from grinding fresh beans right before brewing. With the ability to grind up to 16 grams of coffee per cup, JURA machines can produce fresher, stronger, hotter coffee than standard pod/capsule systems, while avoiding the environmental waste of excess packaging. JURA’s “One Touch” models meet the growing demand for creative coffee specialty drinks such as cappuccino and latte macchiato at the touch of a button, without moving the cup.

Capresso 5-Cup Mini Drip

The Capresso brand benefits from similar trends, with new product innovations leading the way toward sales growth.

“Technological advances give us coffee brewing options that never used to exist. The Capresso Triple Brew brews a single cup to the ideal temperature of 200 degrees Fahrenheit, in less than 60 seconds. Plus, it can quickly brew a full pot for entertaining, or it can rapid brew tea. Put this together with stylish, compact design and it’s a home run for a new generation of consumers,” said April Strogen, Director of Marketing.

Capresso On-the-Go is another single cup brewer contributing to the 2015 sales surge. It brews up to 16 ounces of coffee at 200 degrees Fahrenheit, directly into a stylish travel mug. No-fuss convenience meets no-compromise quality.

For more information, visit www.jura.com and www.capresso.com.