Choi Rises to Product Manager Position at JURA

Hyung Choi is expanding his role in JURA in the newly created position of product manager for accessories and care products. His responsibilities will also include JURA POS merchandising and furniture, which is offered to participating retailers to create a branded shop within a shop. Choi reports to David Shull, executive vice president, marketing and communications.

“JURA is putting a strong focus on accessories and care products like water filters and cleaning tablets because they’re crucial to delivering the ultimate coffee experience. These products do more than bring in a steady revenue stream for our retail partners – they also help ensure pure coffee enjoyment for the consumer, day after day and year after year. Hyung is passionate about the opportunities in this segment for business growth and customer satisfaction,” said Shull.  

Accessories include Cool Control to chill milk for frothing, SmartConnect and WiFi Connect for operating selected machines from a smartphone or tablet, a Cup Warmer, glassware and more. JURA POS and furniture is an expanding initiative that helps retailers merchandise and display JURA models and their accessories.

Choi has worked in product development since 2021. He came to the company with an extensive background in product development and product management in tabletop and housewares.

JURA offers the largest assortment of automatic coffee machines, with actual retail prices ranging from $999 to $4,999. For more information, visit jura.com.

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