JuniperMarket Showcases Women-Owned Lifestyle Brands
JuniperMarket is introducing RISE, a curated showcase of women-owned lifestyle brands making their market debuts, at Atlanta Market and Las Vegas Market this summer. The 17 lifestyle brands join International Market Centers’ vendor community as part of ongoing efforts to support values-based commerce and bring new perspectives to its physical and digital markets.
“Our goal is to bring new voices to wholesale by empowering retailers to stock their shelves with products from women-owned businesses. Some 80 percent of the brands featured in the inaugural RISE showcase are helmed by women of color with founders self-identifying as API, Black and LatinX,” said Vanessa Bruce, IMC vice president of Social Impact. “We’re committed to the intersectionality of community and values, and RISE makes it easy for buyers to source values-based brands both online and at market.”
RISE will feature brands led by female makers and artisans selling products with values such as being cruelty-free, eco-friendly, handmade, vegan and more. The brands will be presented as a collective within temporary exhibits.
