JK Adams, NY NOW Team Up on Buyer Offer
JK Adams, the nation’s leader for personalized cutting boards and wooden gift products, is partnering with NY NOW to offer VIP Buyers a complimentary engraved cutting board.
NY NOW, the premier wholesale event in New York City, is set to make its return from Aug. 13-16 this summer at The Javits Center, and JK Adams has created a dramatic new engraved collection to be introduced during this market.
JK Adams has joined the NY NOW 2023 Summer Show in booth #602 and will have a special offer for the show’s VIP buyers. Buyers will receive a voucher for a custom cutting board to be engraved at the show by a JK Adams engraver. They will have several design options to choose from and be able to watch the product be customized. The engraving station will be in the Bulletin Home Incubation area.
“We are thrilled to partner with JK Adams, offering their stunning personalized cutting boards as gifts this season. This engaging activation reflects our commitment to enhancing attendee experience and fostering a sense of community,” said Kim Mancuso Telford, general manager of Bulletin x NY NOW. “At NY NOW, we believe in the magic of in-person events: connecting people, engaging with products, and creating lasting impressions. Through immersive experiences like this one, plus our educational panels, inspiring buyer tours, and more, we aim to deepen the connection to our industry for our vast retail audience.”
For over 20 years, JK Adams has been part of the NY NOW trade show. This will be the first time the company has participated in the show since the onset of the COVID-19 pandemic.
“JK Adams has been leading the way in personalization,” said President and CEO Adam Sigel. “For almost 80 years, we have been the innovator in our space. We are thrilled to partner with NY NOW to demonstrate to retailers our capabilities and reward them with a gift for attending the show.”
Check out some of the brands that will be exhibiting via NY NOW Online, the event’s new integrated
wholesale platform.
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