H-E-B Debuts Homeware Department in Texas

H-E-B has opened its newest store in New Braunfels, Texas, which is the first Home by H-E-B department and a two-story True Texas BBQ restaurant. At 122,000 square feet, the new store has an expansive product assortment and several convenient services customers have come to expect from H-E-B.

With two brands in the homeware department, Haven + Key and Texas Proud, the collection offers hundreds of items that include timeless home textiles, inspiring décor, and versatile furniture and accent pieces. Under the Haven + Key line, customers can find on-trend seasonal items from candles, mirrors and toss pillows, to kitchen textiles, rugs, throw blankets and accent furniture.

The Texas Proud brand will celebrate Texas style and feature many similar items made by Texas-based artisans and businesses such as wood and antler art from Broken Antler in Converse, leather goods from Lucio Tailoring Co. in San Antonio, cowhide benches from Texas Bench Worx in Luling, and hand-poured candles from Rustic Swank in New Braunfels.

H-E-B plans to open more homeware departments inside additional H-E-B locations throughout the year.

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