Ginsu Expands With Licensing Partners

JRL Group, Ginsu’s exclusive brand licensing agency, announced two new licensing partnerships that will expand the iconic cutlery brand into product categories and distribution channels. 

New licensees include Great Buy Products (kitchen gadgets and cutting boards) and MY DIY Center (outdoor grills and accessories).

Great Buy Products will develop a full line of Ginsu premium wood cutting boards that offers perfect protection while slicing, chopping and carving. The first product offering will be a premium line of Ginsu bamboo cutting boards.

Great Buy Products will also be introducing a comprehensive selection of Ginsu stainless steel kitchen gadgets and tools with easy grip handles that are ideal for peeling, grating and other culinary tasks. The Ginsu cutting boards and kitchen gadgets will launch at retail in 2Q 2022.

My DIY Center is expanding Ginsu’s brand portfolio into the barbecue and outdoor living space with the first Ginsu grill.

The Kamado Ceramic Grill is a complete outdoor cooking appliance that allows anyone from novices to grill masters to sear, grill, bake and smoke all types of food. The 15″ grill serves as a standard charcoal grill and doubles as a smoker, designed for efficiency and function while displaying the iconic style associated with the Ginsu brand. The Kamado will be available exclusively through MyDIYCenter.com and the My DIY Center Store on Amazon, slated to launch in June of 2022. It will retail for $599.

For updates on the kitchenware industry, subscribe to Kitchenware News & Housewares Review.