Gift for Life Raises Record Donations
Gift for Life, the gift and home industries’ sole charity, marked its 30th anniversary by raising more money than ever for charitable causes. The total of $160,495 raised was through 15 fundraising campaigns held during 2022 including several new initiatives. Since its founding in 1992, the all-volunteer organization has motivated the gift and home industry to donate more than $6 million in connection with at-market events, cause marketing initiatives and direct donations.
“This year was record setting in several ways,” said Peter Schauben, Gift for Life founder. “We raised more money, we held more fundraising events and we launched new initiatives in order to help more people. It’s immensely gratifying that representatives from all areas of our industry – brands, buyers, sales agencies, market makers, media and industry suppliers – have stepped up to support our efforts so whole-heartedly.”
The record-setting 2022 fundraising benefitted Gift For Life’s current pandemic-inspired focus on crisis-related hunger relief as well its legacy mission connected to HIV/AIDS treatment, prevention, education and advocacy. The majority of funds was raised for World Central Kitchen through more than a dozen fundraisers. In addition, a record $48,091 was raised by the 2022 Gift For Life/NY NOW AIDS Walk New York team.
Two additional fundraising initiatives – Crystal Media’s 10th Anniversary campaign and H.E.L.P. by T. Jazelle’s “Give Back Collection” custom-designed bracelet – will extend into 2023.
In the meantime, donations in honor of Gift for Life’s 30th Anniversary will be accepted through year-end at https://donate.wck.org/GFL30.
Read more about Gift for Life in the January issue of Kitchenware News & Housewares Review.
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