GhostBed, Venus Williams Launch Sleep Products

Florida-based GhostBed, aleading online mattress retailer and manufacturer of boxed beds, has launched a sleep products collaboration with legendary tennis champion Venus Williams, who is also an entrepreneur and health advocate.

The long-term partnership envisions an initial collection of performance mattresses designed by Williams that will later expand into a full sleep solutions and home furnishings lineup.

“From the first time we met, both Venus and I realized we shared the same strong family business values and entrepreneurial drive needed to deliver something special and unique for the sleep products industry,” said Marc Werner, CEO and founder of GhostBed. “From the very beginning of our relationship, there has been total synergy between Venus and the GhostBed team. She will be involved in everything from the design of the product to the creative strategy behind the launch.”

“Giving your body and mind time to rest and recover is more important now, than ever before,” Williams said. “An invigorating night’s sleep has improved my performance, on and off the court, and I’m looking forward to launching this new collection with GhostBed to educate others on how sleeping on the right mattress can totally transform quality of life.

“Restorative sleep is essential and that’s something I can’t wait to bring to consumers through this collection,” she said.

The first products from the new collaboration were launched late in 2021.The collaboration was developed by Venus Williams and her team at V Starr in coordination with her agency, WME, and Daniel Levin of Prominent Brand + Talent, who represented GhostBed.

Keep up with home and housewares industries by subscribing to Kitchenware News & Housewares Review.