FREEZE Cooling Cups and Bowl Keep Contents Chilled for Hours

HOST®, an innovation-focused brand of Seattle beverage accessory supplier True Brands™, is expanding its award-winning FREEZE™ cooling drinkware and kitchenware line with three new product releases just in time for the holiday gifting season: Whiskey FREEZE Cooling Cups, Martini FREEZE Cooling Cups and the Ice Cream FREEZE Cooling Bowl. The internationally patented FREEZE collection features a double-walled design and proprietary gel blend that chills in a freezer to keep food and beverages cold for hours.

The Ice Cream FREEZE Cooling Bowl is the first of its kind, and marks the FREEZE line’s first foray into keeping food cool. According to www.icecream.com, 87 percent of Americans have ice cream in their freezers at any given moment, and the Ice Cream FREEZE is designed to keep the dessert from melting as it’s enjoyed. The bowl retails at $19.99 and is also great for other cool food items including pasta salad, fruit salad, gazpacho and yogurt parfaits.

The Whiskey FREEZET Cooling Cups and Martini FREEZE Cooling Cups both come in sets of two and retail at $24.99. Designed to keep their namesake drinks perfectly chilled for optimal enjoyment, the cups are also versatile. With its sleek modern design, the Martini FREEZE is the perfect way to serve an array of martini-style drinks, sorbets or even shrimp cocktail; the Whiskey FREEZE works for any spirit or cocktail calling for a double old fashioned glass, and is equally handy for juice, iced tea and cold brew coffee.

“We’ve had a fantastic response to the FREEZE line since we launched it,” said McKenna Elves, Project Manager for HOST Studios. “Our entire HOST brand is centered on the idea that innovation can make drinking better, and this is a perfect example of that idea in action.” The new FREEZE products are already selling well in stores across the U.S. and internationally, and HOST expects sales of these giftable items to continue to increase steadily through the holidays and beyond.