ELLE Appoints DuraKleen, Inc. to Expand Home Product Collections

Women’s magazine ELLE is, with storage and kitchen product specialist DuraKleen, Inc to launch ELLE GOURMET bakeware collection as well as ELLE and ELLE DÉCOR closet storage lines.

Inspired by the famous ELLE magazine’s spin-off ELLE GOURMET and ELLE A TABLE focusing on cooking and gastronomy, DuraKleen is developing a stylish collection including cookware, bakeware and food preparation items. The ELLE GOURMET collection features trendy ELLE DÉCOR kitchen accessories and pantry items such as bread boxes, flatware caddies, napkin holders, etc.

Outside of the kitchen, the closet is another important focus for both ELLE and DURAKLEEN. Together, they launch the first ELLE DÉCOR closet accessories including storage boxes, hangers and shoe racks. The ELLE brand will include cosmetic and jewelry organizers and vanity mirrors. ELLE DÉCOR closet organization reflects the ELLE brand: sober, clean and sophisticated, yet playful and eclectic.