Creative Co-Op Expands at Atlanta Market

Creative Co-Op, a gift and home décor industry leader, will expand its Atlanta Market showroom in time for the winter 2024 edition Jan. 16-22, at AmericasMart Atlanta. The expansion, which brings Creative Co-Op’s showroom to nearly 40,000 square feet in total, enables growth of Finch + Fennel, the new gourmet specialty food line introduced in January 2023, and a creates a new and exciting showroom shopping experience on Building 2’s tenth floor.

“Creative Co-Op is one of Atlanta Market’s Building 2 anchor tenants, and this nearly 10,000 square foot expansion represents the brand’s commitment to and confidence in Atlanta Market,” said Dorothy Belshaw ANDMORE executive vice president, chief growth officer. “We are delighted to partner with Creative Co-Op’s team to expand not only their presence at market, but also their return on investment in the market.”

According to Garry Schermann, Creative Co-Op senior vice president of sales, the decision to expand connects with the successful launch of the brand’s newest line, Finch + Fennel, an artisan collection of culinary items. With some 12 product categories, ranging from baking and barbecue sauces to salts and seasoned sides, Finch + Fennel offers premium cooking guides to aid the everyday kitchen dweller.

The much-anticipated expansion is set to solidify Finch + Fennel’s brand recognition after its initial launch in January 2023. Alongside Finch + Fennel’s decorated debut, the nearly 10,000 square foot increase will allow Creative Co-Op and its Bloomingville and Illume Candles brands to grow. The new 40,000 square foot showroom will incorporate an improved traffic flow and relocated core brands, ensuring that buyers can access Creative Co-Op brands more easily throughout its tenth floor Atlanta Market location.

“Our mission in expanding this showroom goes beyond offering more product across our brands,” said Schermann. “In adopting this space, we can more wholly deliver on our promise to introduce and distribute artisan-made gift and décor with the highest level of consistency and variety.”

Reimagining The Gardens

This expansion also creates new opportunities for exhibitors in The Gardens, Atlanta Market’s premier destination for home garden décor on the ninth and tenth floors of Building 2 of AmericasMart.

As part of the 10th-floor renovation, ANDMORE will fill-in the two-story circular water feature currently in the center of the Gardens. The 39’ x 31’ opening will be squared to allow for installation of structural steel and a 4” thick concrete slab, requiring approximately 17 cubic yards of concrete to be pumped into the building from street level. Work began at the conclusion of the summer 2023 Atlanta Market and will be completed in time for the winter 2024 buying event.

As Creative Coop moves into the expansion space, three current tenth floor Gardens exhibitors will shift into new, glass-walled showrooms: Alpine Corp (garden décor), Campo de’ Fiori (terra cotta pots and planters) and Garden Age (stone figurines and landscape décor). Additionally, four exhibitors will relocate onto The Gardens’ ninth floor: Entryways/Divine Home (pillows, throws and tabletop), Jatex (outdoor firepits), Le Primitif (handcrafted art from Haiti) and The Pottery Patch (planters and fountains from Mexico, Italy and Spain). Overall, The Gardens feature some 70 exhibitors in more than 80,000 square feet of exhibition space.

“This remerchandising will align Creative Co-Op and the spirit of The Gardens to create one common artistic vision and cohesive sourcing destination,” added Belshaw. “These changes will make the tenth floor a must-see this January.”

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