Frankfurt Consumer Goods Fairs Set Benchmark

The leading international consumer goods fairs Ambiente, Christmasworld and Creativeworld have joined forces for the first time from Feb. 3-4 to 7, to inspire as the global hub for upcoming lifestyle trends. They reflect the increasing merging of lifestyles and focus on the top theme of sustainability. 4,561 exhibitors occupied the entire Frankfurt exhibition center on 352,950 gross square meters and impressed 154,000 retailers from all over the world with their innovations. Participants from more than 170 nations celebrated the personal encounter.

For five days, the fully booked exhibition halls were buzzing with reunions and an energetic ordering mood for the consumer goods fairs. A total of 154,000 buyers came to Frankfurt to experience trends live and to order for their collections, with which they stimulate the consumer mood.

“With an overwhelming participation and tremendous internationality, we have made an incredible comeback for the global consumer goods world after two years of pandemic. Frankfurt has strengthened its leading position and is the comprehensive inspiration, ordering and networking event. Our new concept One-Stop-Shop is working,” says Detlef Braun, member of the executive board.

Buyers benefited from a variety of fresh business impulses: at Ambiente Dining, Living and Giving were expanded by the new Working section with a view to modern working worlds. Christmasworld inspired the sector with seasonal eye-catchers and festive decorations with a wow effect for the most beautiful and best-selling time of the year. With numerous creative offerings and interactive workshops, Creativeworld celebrated the ongoing DIY boom like no other trade fair. The greatest possible efficiency is the focus for all participants.

“The new trade fair format consisting of Ambiente, Christmasworld and Creativeworld is very coherent and perfectly tailored to the needs of the trade, as the ranges in the home and living segments are also increasingly merging. The mood among our members was consistently positive and it was confirmed once again that our industry needs the trade fair marketplace as a platform for networking, ordering and experiencing the products,” says Christian Haeser, managing director of Handelsverband Wohnen und Büro e.V.

The Central Association of the Hardware Trade (Zentralverband Hartwarenhandel e.V.) also agrees with this tenor: “Full halls, super atmosphere, lots of new products, great discussions – the restart of the trade fair after the pandemic has been a success. The specialist retail trade in the housewares/glass porcelain ceramics sector is pleased and grateful to be able to return to the world’s most important consumer goods fair, Ambiente, in its presence after three years. Christmasworld and Creativeworld open up further exciting segments, and a wide range of ideas, which are essential in a challenging market to inspire customers,” says General Manager Thomas Dammann.

The high level of internationality exceeded all expectations: 70 percent of visitors came from abroad. In addition to Germany, the strongest participating nations included Italy, France, the Netherlands, the USA, Great Britain, Spain, Turkey, Switzerland, Greece and Poland.

“It’s gigantic and the visitor frequency super international – even far more than expected and far more than in 2020 before the pandemic. We are overrun, nobody expected that and we are very happy. The combination of Christmasworld, Ambiente and Creativeworld is proving to be a very fortunate solution for exhibitors and trade buyers alike, and one that should definitely be maintained,” stresses Lars Adler, chairman of the board EVL (European Lifestyle Association).

Until Feb. 17, exhibitors and visitors can continue to network via the online platform and follow selected trade show highlights. This enables optimal post-fair business and offers the chance to make important business contacts even afterwards.

During the year, the online exhibitor search, the order and content platform for Home & Living nmedia.hub, the knowledge platform Conzoom Solutions, the Ambiente Blog and the social media channels of Ambiente, Christmasworld and Creativeworld are also available for networking, placing orders and gaining knowledge.

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