Outdoor Living
Dozens of Brands Flock to Casual Market Atlanta
Nearly 50 top casual furniture and outdoor living showrooms are opening at AmericasMart Atlanta in anticipation of the launch of the International Casual Furnishings Association’s Casual Market Atlanta in Summer 2023. As an added benefit, these brands are expanding business opportunities in related categories by opening in time for the Winter 2023 Atlanta Market (Jan. 10-16).
“Excitement for a new chapter for the casual furnishings industry is building and we are delighted to welcome these leading brands to their new home at AmericasMart Atlanta,” said Scott Eckman, International Market Centers executive vice president, chief revenue officer. “Heritage brands, industry leaders and innovators in outdoor furniture, accessories and more are coming together to create an all-new buying experience in Atlanta.”
AmericasMart’s new casual furniture collection is presented on Floors 2-5 in Building 1. In addition to the new showrooms opening in time for Atlanta Market, some 36 also will be open daily beginning in January 2023. In addition to purpose-built showrooms, the collection features amenities including a food service area and ICFA member lounge on Floor 2. During the July Casual Market Atlanta, a complementary trade show area will be presented on Floor 7.
These showrooms are opening at AmericasMart in January 2023 (* denotes Open Year Round):
- Agio USA (high-end outdoor furniture)
- Alfresco Home (casual furniture, garden planters and patio accents)
- Bambrella USA* (aluminum and bamboo market and patio umbrellas)
- Barlow Tyrie* (British teakwood outdoor furniture)
- Berlin Gardens (handcrafted outdoor resin furniture)
- Brown Jordan* (luxury outdoor furniture)
- Brown Jordan Inc.* (representing the Brown Jordan, Castelle, Charter, Tropitone, Texacraft, and Winston brands)
- R. Plastics Products (recycled plastic lumber outdoor furniture)
- Castelle* (modern outdoor furniture)
- Casual Cushion Corp. (outdoor cushions and umbrellas)
- Ebel, Inc.* (outdoor furniture and fire tables)
- Elaine Smith* (indoor/outdoor pillows)
- Frankford Umbrellas* (commercial and residential shade products)
- Gensun Casual Living* (outdoor furniture and kitchens)
- Hanamint Corporation (luxury outdoor furniture)
- Homecrest Outdoor Living* (outdoor furniture and fire tables)
- Illuminated Trees Inc. (pre-lit faux botanical trees)
- Inspired Visions by Peak Season (patio furniture and outdoor pillows and cushions)
- Jensen Outdoor* (sustainable wood outdoor furniture)
- Jordan Manufacturing (patio cushions, patio umbrellas, and outdoor furniture)
- Kettler Life Outdoor Living* (high-end modern outdoor furniture)
- Kingsley Bate* (teak, stainless steel and all-weather wicker outdoor furniture)
- Kingston Casual* (outdoor furniture)
- Lane Venture* (luxury outdoor furniture)
- Les Jardins* (solar outdoor lighting)
- Lloyd Flanders* (natural fiber wicker, woven vinyl and teak outdoor furniture)
- Mallin Furniture* (casual outdoor furniture)
- MAMAGREEN* (casual furniture manufactured using a majority recycled or recyclable materials)
- Mode Patio Living* (outdoor furniture)
- NorthCape Home (resin wicker, aluminum, sling, teak and upholstered outdoor furniture)
- Outdoor Interiors (sustainable eucalyptus and teak hardwood outdoor furniture incorporating all-weather wicker, nautical rope, concrete composite, fabrics and natural stone)
- Outdura by Sattler (acrylic fabrics woven in the USA)
- W. Lee Company* (handcrafted outdoor furniture)
- Patio Renaissance (outdoor furniture)
- Plank & Hide (outdoor lifestyle and indoor entertainment furniture)
- POLYWOOD* (outdoor furniture made from recycled plastic materials)
- Ratana* (outdoor home furnishings and accessories)
- Seaside Casual* (casual furniture made from Envirowood, an all-weather marine grade recycled HDPE polymer)
- Summer Classics* (modern outdoor furniture)
- Summerset Casual (outdoor furniture)
- Sunvilla Corporation* (outdoor furniture, warming products and beach chairs and umbrellas)
- Telescope Casual Furniture* (wicker, aluminum and resin outdoor furniture)
- Three Birds Casual* (teak outdoor furniture)
- Treasure Garden* (handcrafted umbrellas)
- Tropitone* (commercial and residential outdoor furniture)
- TUUCI* (shade products)
- Veranda Classics (outdoor furniture)
- Winston* (luxury outdoor furniture and fire pits)
- Woodard Furniture* (luxury outdoor furniture)
Although the collection officially opens in July 2023 as part of ICFA’s Casual Market Atlanta, the new showrooms will be open in time for IMC’s Winter Atlanta Market – running Jan. 10-16, at AmericasMart – providing valuable cross-market exposure for casual buyers and sellers.
During Atlanta Market – each January and July – casual furniture buyers can source whole home product from thousands of complementary home décor brands on Floors 8 through 15 in Building 1. Those looking to expand in gift and seasonal easily can access the most expansive gift offerings in the nation. Key outdoor living destinations include The Gardens merchandise neighborhood with 70+ giftable garden brands and the five-floor Seasonal/ Gift neighborhood housing nation’s largest permanent collection of holiday and seasonal brands. Held semi-annually at AmericasMart, Atlanta Market attracts retailers and designers from every U.S. state and more than 60 countries. Registration is open now for the next Atlanta Market, Jan. 10-16. For more information, visit AtlantaMarket.com.
Between Markets on weekdays, buyers can source from the 36 new casual furniture showrooms plus 350+ Open Year Round home décor, gift and apparel showrooms. Amenities including a dedicated designer workspace, designer concierge service, complimentary parking and programming and events also are offered. A full list of AmericasMart exhibitors is at AmericasMart.com/exhibitor/exhibitor-directory.
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RH Peterson Shows Fire Magic Line at KBIS
The extensive line of luxury Fire Magic outdoor gas grills and accessories, manufactured by RH Peterson Co., is showcased at this year’s KBIS show in Las Vegas, Jan. 31 – Feb. 2. The Fire Magic booth – W5308, KBIS West Hall – will feature high-performance Fire Magic gas grills, as well as complementary cooling and storage products, and accessories to create the ultimate outdoor kitchen. Each product is crafted in the U.S. to provide exceptional design options for architects, designers, and builders, and enhance the outdoor cooking experience for luxury homeowners.
For more than 80 years, Fire Magic has set the bar for high-performance outdoor cooking with its line of luxury grills. Featuring the highest BTUs per square inch, Fire Magic grills can sear meat with exceptional speed, ease, and control. These luxury grills also provide the industry’s largest cooking area, measured by the internal grilling surface where food actually cooks. Specially designed stainless-steel Flavor Grids minimize flareups by distributing heat evenly across specific cooking zones. Patented (No. D857,453) Diamond Sear Cooking Grids are constructed from 304 stainless steel bars with smooth flat tops optimally shaped to transfer heat from burners to grill surface for faster and more even cooking.
The top-of-the-line Echelon grills perfectly meld form and function. Designed with sleek lines and a unique contoured exterior, Echelon grills make a visual statement in any outdoor kitchen. State-of-the-art features such as hot surface ignition for push-button lighting ease and an optional Magic View window, make the Echelon Diamond Series the ultimate luxury grill.
Convenient features and aesthetic details built into the Echelon line heighten the grilling experience. Blue backlit knobs make for easy use in all lighting conditions and add high-tech flair. A built-in charcoal smoker basket infuses smoky flavor into grilled foods. The optional Magic View window allows outdoor chefs to monitor the cooking process without opening the grill and releasing heat.
In addition to the industry’s best-made, highest-quality grills, Fire Magic’s extensive collection of cooking, cooling, ventilation, warming drawers, and storage solutions include:
- Complementary cooking products, all made to superior Fire Magic standards:
- Gourmet Griddle – With an expansive 30” x 18” cooking area, this heavy-duty stainless still griddle is perfect for foods requiring a flat cooking surface
- Pizza Oven – A premium pizza oven that also roasts, bakes, sears, and broils
- Side Cookers – An assortment of side burners, power burners, and searing stations that enhance the outdoor cooking experience
- Cooling accessories:
- Refrigerator – 5.1 cubic feet of storage, with an internal digital thermometer to keep beverages and condiments cold and within easy reach
- Ice Maker – Capable of making 63 pounds of ice every 24 hours
- Beverage Butler – A versatile combination of sink, hot and cold mixer faucet, and insulated ice chest for easy preparation of food and beverages
Fire Magic continues to improve and expand its line of premium outdoor cooking products. A new line of electric grills will soon be available to deliver a luxury cooking experience and exceptional flavor. High-value grills such as the Aurora line deliver price and performance options. Integrated islands featuring Fire Magic grills and accessories are available. There are even luxury-level portable grilling products.
The Fire Magic line is available from select dealers throughout the United States and Canada, as well as in some international markets. CAD files and 3D model are available for use in design layouts. Find a nearby dealer here: Dealer Locator
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IMC Expands Market Programming, Participation
International Market Centers (IMC) is expanding industry partner programming and market participation this winter at its Atlanta Market (Jan. 10-16 at AmericasMart Atlanta) and Las Vegas Market (Jan. 29- Feb. 2 at World Market Center Las Vegas).
“Industry associations and buying groups are keen to get back to markets for the Winter 2023 buying season,” noted Dorothy Belshaw, IMC executive vice president, chief customer officer. “As groups return after a pandemic-related hiatus, we are reimagining their presences at Atlanta Market and Las Vegas Market. Augmented meetings and gatherings are opportunities for these groups to interact with the greater buying and selling community to showcase their immense value to the furniture, décor and gift industry.”
Groups are using Atlanta Market and Las Vegas Market as major educational opportunities for members as well as all market attendees.
GC Buying Group hosts its GCX: Start the Year Conference exclusively at Atlanta Market when 80+ vendors and 160+ buyers assemble for education, a vendor showcase and multiple networking events including the GC Gala at Capital City Club and the Culinary Futures Scholarship Fundraiser in partnership with Les Dames d’Escoffier. Additionally, GC Buying Group will host the GCX Pop-Up in the Demonstration Kitchen in Building 2, Floor 8 where potential members can learn more about the organization.
Las Vegas Market expands its industry partner educational offerings with new programming by the by Interior Design Society adding to existing partnerships with American Society of Interior Designers, Business of Design and the Home Furnishings Association. New in Winter 2023, IDS National presents a seminar about personal branding and a group mentoring session. The ASID California Central/Nevada Chapter leads a market tour of industry partners and a student tour.
Business of Design Advocate-in-Chief Kimberley Seldon teaches a session about maintaining clear boundaries and offers live coaching sessions. HFA returns to Las Vegas Market to present 11 programs offering practical education in marketing and operations for furniture retailers. Additionally, representatives from ASID, Museum Store Association, the National Kitchen & Bath Association and the Zoo, Aquarium & Garden Buyers Group will serve as “Market Pros” sharing favorite product finds and market moments in takeovers of Las Vegas Market’s social media accounts.
Buying groups are tapping to showcase member brands to new retailer and designers.
At Atlanta Market, four organizations have a presence on the show floor. Greeting Card Association’s *Noted at Atlanta Market Village presents ten up-and-coming brands. Museum Store Association’s The Gallery Collection showcases 20+ members. Georgia Grown presents food products made in Georgia in a pavilion of nearly 20 brands in Gourmet. Fair Trade Federation will identify 12 participating brands throughout the temporary exhibits.
At Las Vegas Market, industry organizations are active in the Gift & Home Temporary Exhibits in the Expo. Fair Trade Federation will showcase a collection of members within the Handmade Section, doubling the amount of member exhibitors, including a micro booth of three companies who will be making their Las Vegas Market debut. Greeting Card Association’s *Noted at Las Vegas Market Village presents three up-and-coming brands. GC Buying Group will have a booth in the Gourmet category for members to network and retailers to learn more about membership. Some seven buying groups – American Specialty Toy Retailing Association, Fair Trade Federation, GC Buying Group, Museum Store Association, North American Farmers Direct Marketing Association, Spa Industry Association and Zoo, Aquarium & Garden Buyers Group – will host a “Sip and Shop” in the temporary exhibits to introduce retailer and brand members.
In addition to open events, IMC is staging multiple member-only meetings, vendor forums and private gatherings for groups.
New in Atlanta for Winter 2023 are gathering spaces for American Specialty Toy Retailing and The Good Toy Group. Three member meetings returning after a hiatus are North American Farmers Direct Marketing Association, Purchasing Power Plus and Wild Birds Unlimited. Additionally, Hallmark, HTI, MAI Retailers and Palmer Retail Network host vendor forums and meetings and Southwest Buying Group hosts a member meeting.
In Las Vegas, Museum Store Association and Zoo, Aquarium & Garden Buyers Group host board meetings. American Specialty Toy Retailing presents a gathering space.
IMC is cultivating conversations between leaders of buying groups and associations through in-person gatherings at Atlanta Market and Las Vegas Market. Launched virtually during COVID-19 pandemic Market disruption and now in-person, these gatherings are a unique opportunity for leaders to network, discuss member marketing and growth opportunities and gain key insights from Market organizers.
For news of interest to the houseware and giftware industries, subscribe to Kitchenware News & Housewares Review. See previews of Atlanta Market and Las Vegas Market in the January issue of Kitchenware News!
Atlanta Market Optimizes Temporary Exhibits
Category expansion and strategic reorganizations optimize Atlanta Market’s temporary exhibits – the largest in the nation with some 1,100+ brands in 39 categories in 10 exhibit halls – for the Winter 2023 staging.
“The industry’s most comprehensive temporary exhibits are growing again in Winter 2023,” said Scott Eckman, IMC executive vice president, chief revenue officer. “Two new luxury categories, relocation of key collections and expanded showcases by top industry organizations create a dynamic marketplace primed for discovery.”
Atlanta Market highlights high-end, fine products in Winter 2023 with the addition of two new categories – LUXE and General Gift LUXE – expanding its signature luxury neighborhoods to nine. LUXE is a juried collection of high-end artisan handmade, global and museum goods. General Gift LUXE is a juried collection of high-end resort, stationery, collegiate merchandise, pet products and more.
Additionally, two more LUXE categories have their Winter Market debuts: Boutique LUXE – a juried collection of luxury accessories and apparel products – and Cash & Carry LUXE – a juried collection of high-quality jewelry and fashion accessories for immediate delivery. Five more LUXE categories are Body & Soul LUXE, Gourmet LUXE, HIGH DESIGN LUXE, Tabletop LUXE and Outdoor Living LUXE.
“Atlanta Market’s luxury offerings are a differentiator,” added Eckman. “LUXE and General Gift LUXE round out our high-end offerings allow us to offer a full-spectrum of product to discerning retailers.”
Two home décor temporary categories – Fine Linens & Home Textiles and Home Accents & Home Furnishings – relocate to Building 1, Floor 8 placing them directly below AmericasMart’s six floors of home showrooms. The 60+ temporary exhibitors join 300+ showrooms to present a comprehensive collection of accent furniture, accessories, linens, lighting, pillows, textiles, wall art and more.
Expansion of GC Buying Group’s GCX Expo necessitates a relocation to a larger space in Building 2, Floor 4. This showcase of nearly 100 top gourmet foods and tool brands offers more resources to GC Buying Group members (including retailers who join on-site) at its second staging at Atlanta Market. The GCX Expo shares the floor with three categories: Outdoor Living, Outdoor Living LUXE and Seasonal/Gift.
“The expansive nature of the Atlanta Market temporary exhibits is simultaneously exhilarating and daunting,” said Eckman. “Updating category locations and layouts make our extensive offerings even easier to shop and navigate to encourage exploration.”
Top industry organizations grow their Atlanta Market participation for the Winter 2023 staging. In addition to the GC Buying Group expansion, Fair Trade Federation launches a new pavilion of 12 brands that are committed holistic fair trade (the entire business is socially and environmentally responsible).
Additional organizations return to Atlanta Market to connect their member brands with the market’s expansive buyer universe. Greeting Card Association’s *Noted at Atlanta Market Village presents 10 up-and-coming brands showing greeting cards, custom invitations and imprintables, gift wrap, journals, planners, notebooks and more. Museum Store Association’s (MSA) The Gallery Collection presents 30 members with apparel and jewelry, books, educational products, games, garden, home décor, paper, reproductions, toys, souvenir/promotional merchandise and more. Georgia Grown presents food products made in Georgia in a pavilion of nearly 20 brands in Gourmet.
Celebrating Booth Design Excellence
A new award programming celebrating visual display ingenuity launches at the Winter 2023 Atlanta Market. All temporary exhibitors are eligible to win a “Best Booth” award which recognizes the most creatively and effectively merchandised booths at the market. All booths will be judged with winners identified on the opening day of the Atlanta Market temporaries, Jan. 11. In addition to bragging rights, winners are eligible to win booth credits and more.
For more details about Atlanta Market, get the January issue of Kitchenware News & Housewares Review. Subscribe now so you don’t miss anything!
Trager Promotes Execs to COO, Chief Sales Officer
Traeger, Inc. has promoted Jim Hardy to chief operating officer and Cole VandenAkker has been promoted to chief sales officer. Both will continue to report directly to CEO Jeremy Andrus.
“I am thrilled to announce the promotions of Jim and Cole. Today’s announcement is well-deserved recognition of their many contributions to the business,” Andrus said. “Since joining Traeger, Jim has been strongly committed to achieving operational excellence and has successfully led our supply chain function in a time of significant macroeconomic volatility. Cole has been a key driver of Traeger’s growth in the last several years and has a strong track record of success and dedication to the Company.
“Both Jim and Cole have demonstrated that their leadership and strategic expertise are of immense value to the Traeger organization, and I look forward to continuing to work with them as we fulfill our vision to bring people together to create a more flavorful world.”
Jim Hardy has served as chief supply chain officer of Traeger since March 2021. He has over 35 years of operations experience, and previously served as chief operating officer of Fanatics, Inc. and executive vice president Global Operations of Under Armour, Inc.
Cole VandenAkker has served as Traeger’s EVP of Global Sales since May 2020 and oversaw all national aales prior to that appointment. Before joining Traeger in August 2014, Mr. VandenAkker headed corporate development for Backcountry.com and worked in Leucadia National Corporation’s Asset Management Group.
Traeger Grills, headquartered in Salt Lake City, is the creator and category leader of the wood pellet grill, an outdoor cooking system that ignites all-natural hardwoods to grill, smoke, bake, roast, braise, and barbecue. Our grills are versatile and easy to use, empowering cooks of all skill sets to create delicious meals with a wood-fired flavor that cannot be replicated with gas, charcoal, or electric grills. Grills are at the core of Traeger’s platform and are complemented by Traeger wood pellets, rubs, sauces, and accessories.
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