Home Decor
Pottery Barn, Ayesha Curry Team on Sweet July
Pottery Barn, a portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, has launched a collaboration with Sweet July, a lifestyle brand founded by renowned restaurateur, chef, two-time New York Times best-selling author and entrepreneur Ayesha Curry.
Anchored by natural textures, fresh patterns, and earthy tones, the Sweet July by Ayesha Curry collaboration for Pottery Barn features a well-crafted collection of beautiful items for the home.
The new Sweet July by Ayesha Curry x Pottery Barn collection is inspired by summer celebrations and embraces a range of neutral tones with pops of bold and rich terracotta for an elevated, modern look that mix and match seamlessly. From guest-ready bedding and bath accessories to modern barware, table linens, and Calacatta marble serveware and dinnerware debossed with a herringbone pattern, the collection’s thoughtful details celebrate Ayesha’s passion for design and love of al fresco dining.
“Our collaboration with Ayesha Curry has been so organic and inspiring because we share core values of bringing together good people and products through meaningful design,” said CEO of Pottery Barn Brands Marta Benson. “The new Sweet July collection showcases our shared passion for family and beautiful living in the home.”
“It’s been a dream working with the Pottery Barn design team to create a collection featuring products and designs that offer comfort and serenity throughout the home,” said Ayesha Curry, CEO & Founder of Sweet July. “I was inspired by neutral palettes, playing with clean lines and textures that can be mixed and matched in the spaces that mean most to you and your loved ones.”
The Sweet July by Ayesha Curry x Pottery Barn collection debuted for Summer 2023 on May 5 at potterybarn.com/sweetjuly and in select California Pottery Barn stores — the Stanford Shopping Center in Palo Alto, the Westfield Galleria in Roseville, and Broadway Plaza in Walnut Creek. See the new collection by following @potterybarn and @sweetjuly on Instagram.
Pottery Barn, a member of the Williams-Sonoma, Inc. portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. The brand is dedicated to beautiful ideas for real life, quality products that are crafted to last, sustainability and service. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, India, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at www.potterybarn.com that offers international shipping to customers worldwide. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Kids, and Pottery Barn Teen. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands, the world’s largest digital-first, design-led and sustainable home retailer. The company is headquartered in San Francisco, California.
Ayesha Curry is a renowned restaurateur, chef, 2x New York Times bestselling author, producer, host, entrepreneur and was featured on the prestigious Forbes “30 Under 30” list. Her accessible approach to cooking has made her one of the most sought-after experts in food and lifestyle. Ayesha is the Founder and CEO of Sweet July, her burgeoning lifestyle brand with a focus to uplift an inclusive and eclectic array of creators through the products sold and stories shared. In 2019 Ayesha launched Sweet July, a quarterly lifestyle magazine that covers a range of topics such as wellness, fashion, fitness, beauty, entrepreneurism and food. Following the launch of the magazine, Ayesha opened a brick-and-mortar Sweet July storefront and café in Oakland, CA and its accompanying website, featuring thoughtfully created products alongside other carefully selected items from Black-owned and female-founded companies. In 2020, Ayesha launched Sweet July Productions, which focuses on creating content centered around food, family, faith and female empowerment. Most recently, Ayesha served as host and executive producer of HBO Max’s ABOUT LAST NIGHT. In 2022, Ayesha announced Sweet July Books in partnership with Zando. Sweet July Books will acquire fiction and nonfiction work, with a focus on diverse authors and women’s stories. Ayesha, along with her husband Stephen, is the co-founder of Eat. Learn. Play., an organization dedicated to unleashing the potential of every child and making a positive impact for generations to come.
Sweet July is a Black, female-owned lifestyle brand founded by Ayesha Curry. Launched in 2019 with an eponymous lifestyle magazine, Sweet July aims to uplift an inclusive and eclectic array of creators through the products sold and the stories shared. Additionally, Sweet July creates products for the self and home, from pantry essentials to self-care staples. The company opened their flagship store and café in 2021 in the heart of Oakland, featuring products from Sweet July, in addition to Black-owned and women-owned brands, thoughtfully curated by Ayesha and the Sweet July editorial team. Sweet July has also expanded to include a production company, Sweet July Productions, a publishing imprint, Sweet July Books and an online digital platform in sweetjuly.com for quality journalism with profiles, features, recipes and more content from a diverse array of contributors.
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At Home Kicks Off ‘College Decision Day’
At Home is kicking off “College Decision Day” with its first Back-to-College event, “College HQ,” focusing on essentials at unbeatable prices and trend-right product perfect for outfitting dorms and small spaces.
With exclusive, curated collections complete with bedding, organizational solutions, bath, décor and more, every student can bring their own style to their dorm. Perfect for graduation gifts and gift cards, expect to find bedding under $30, bath towels starting at $3.99, and small space organization solutions, on-trend décor, and dorm kitchen and dining solutions – all under $20.
“We are a campus solution for all – with furniture, décor, organization, and bedding for both first-time college students and students heading back to on-campus dorms and apartments,” says Susan Rodgers, chief marketing officer. “We have everything new students need to make their first dorm a home, and everything returning students need to refresh their spaces on any budget. We are excited about entering this market, and speaking to a new, younger audience.”
At Home is focused on making it easy for graduates to get to school and pick up items near the campus itself. Students can pick up orders at a store near their university or college up to 90 days after their purchase when they shop on athome.com beginning in June. Students can also choose same-day delivery straight to their dorm or apartment.
By showing a university or college student identification card or college acceptance letter, prospective students will receive 10 percent off their order or purchase in-store throughout the summer at every At Home location, on top of already unbeatable low prices.
“I love taking my college-age children to school each year, and we designed our back-to-college offering with parents and students in mind,” said Lee Bird, chairman and CEO. “Using my own knowledge of the wide-variety of needs for everyone entering the next stage of their education, we built our experience to cater to all families going off to college. We’re excited to help our customers have an easier transition with just the right products at the right prices for all.”
At Home will be giving away $10,000 to transform a dorm! 20 lucky winners will win $500 gift cards to shop At Home. Simply join the free Insider Perks program on AtHome.com, and new members from May 1 to July 31 will be entered to win.
At Home has everything a college student needs to go back to school with style and organization, all for less. Shop the back to campus curated collections through September.
NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. Open to legal residents of the U.S., 18 years of age or older. The sweepstakes starts on 5/1/23 at 12:01:00 AM CT and ends on 7/31/23 at 11:59:59 PM CT. Odds of winning will depend on the total number of entries received. For complete official rules, including alternate means of entry, visit www.athome.com/campus-sweepstakes.html. Void where prohibited by law. Sponsored by At Home Stores LLC, 9000 Cypress Waters Blvd, Dallas, Texas, 75019.
At Home, The Home and Holiday Superstore, offers up to 45,000 on-trend home products to fit every room, style, budget or season. From furniture, mirrors, rugs, art and housewares, to tabletop, patio and seasonal décor, At Home offers décor for all, and always for less. Headquartered in Dallas, At Home operates 262 stores in 40 states.
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Tractor Supply, Miranda Lambert’s MuttNation Dole Out Grants
Tractor Supply Company, the largest rural lifestyle retailer in the United States, in partnership with reigning ACM Entertainer of the Year and passionate animal advocate Miranda Lambert’s MuttNation Foundation, has disbursed the first grants funded by customer donations to the Relief for Rescues Fund to support shelters and impacted animals of recent natural disasters. Since its inception in March, the fund has generated over $357,000 to help support shelter animals affected by disasters such as floods, fires, hurricanes and tornadoes.
“Our hearts break for the communities and shelter animals that have been impacted by recent devastating weather events, including tornadoes, storms and flooding,” said Kimberley Gardiner, chief marketing officer at Tractor Supply. “In partnership with MuttNation, we’ve been able to quickly deploy our first Relief for Rescues grants and provide life-changing support to shelters and shelter animals in their time of greatest need. This meaningful impact underlines Tractor Supply’s passion for caring for and protecting pets and animals.”
In late March, as record snowpack began to melt and rainstorms approached, severe flooding swept through California’s Central Valley. Central California Animal Disaster Team, a nonprofit organization focused on assisting emergency response agencies with animal evacuation, emergency sheltering, search and rescue and animal reunification, has been on the ground assisting homeless animals. With Relief for Rescue funding, they have been able to provide food and medical care for these animals, while also keeping pets and pet parents together by housing them at the same facility.
During another March storm, a violent EF4 tornado swept through Mississippi, devastating the area and its community. Amory Humane (Amory) and South Delta Animal Rescue (Rolling Fork) were among the damaged structures. Relief for Rescue funds have been earmarked to assist these shelters with food, medical supplies and materials needed to rebuild.
MuttNation and Tractor Supply will disperse additional grants to these and other organizations as needs continue to arise.
“My heart goes out to everyone in the communities that have been hit so hard by the recent tornadoes over these past few weeks,” adds Lambert. “I am so grateful, especially now, to the hundreds of thousands of animal lovers who generously supported the launch of our MuttNation-Tractor Supply Relief For Rescues Fund, showing they care as deeply as I do about helping with the recovery process and proving, once again, we are always strongest when we work together.”
In celebration of the initiative’s launch, from March 6-12, Tractor Supply invited customers to donate to the Relief for Rescues Fund at checkout in-store, online at TractorSupply.com or via the Tractor Supply mobile app. The inspiration for the fund came after Lambert witnessed the impact of 2017’s Hurricane Harvey on shelter pets while on the ground in Houston during recovery efforts. In addition to providing funding via Relief for Rescues, MuttNation also works directly with transport partners to assist and relocate animals during times of natural disaster.
Tractor Supply Company also owns and operates Petsense by Tractor Supply, a small-box pet specialty supply retailer providing products and services for pet owners. As of April 1, the company operated 189 Petsense by Tractor Supply stores in 23 states. For more information, visit www.Petsense.com.
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AIDS Walk New York Set for May 21
Gift for Life, the gift and home decor industries’ sole national charitable organization, and NY NOW are once again fielding a team for AIDS Walk New York, an annual 10K walk raising funds for GMHC. NY NOW has pledged, once again, to match the first $8,000 in donations for the 2023 edition, which will be held May 21 in New York’s Central Park.
“This year marks a change in team leadership for this wonderful life-giving event,” said Caroline Kennedy, Gift For Life/NY NOW team co-captain. “Kelly Bristol joins me as an enthusiastic co-captain. Together, we will continue the strong traditions of fundraising set by our captain emeritus, Su Hilty, who has retired after 10 years of leadership and inspiration. For 2023, the team has set an ambitious fundraising goal of $40,000… and with the industry’s support, we can do it!”
“The energy of last year’s AIDS Walk New York was exhilarating,” Bristol said. “We are excited to join the many other teams again this May for our walk in Central Park. We are also thrilled to have NY NOW as our partner once again and are delighted that our fundraising efforts are kickstarted with its generous $8,000 matching pledge.”
Alana Branston, NY NOW’s Group Vice President of Gift & Home and Gift for Life Board member, said, “The whole NY NOW team is thrilled to partner with Gift for Life to support the fundraising efforts of AIDS Walk New York 2023. It’s been very meaningful for me to join the board of one of our most valued partners, and I couldn’t be happier to help raise awareness and funds for such an important cause. In partnership with Gift for Life, we hope to continue in our mission to support charities on both the national and local level in need of support.”
2023 Su Hilty Fundraising Tribute Opportunity
The 2023 event will have a special fundraising connection to Hilty, team captain emeritus, who is battling PSP-Progressive Supra Nuclear Palsy, a degenerative disease. In recognition of her 10+ years of support for AIDS Walk – both as a participant and team co-captain – Hilty recently was presented Gift for Life’s “Bert Tonkin Gift of Giving Award.” As a special tribute, industry friends and supporters can submit AIDS Walk NY donations in Hilty’s honor at https://gmhc.aidswalkny.org/suhilty.
Gift for Life Board Chair, Ari Lowenstein said, “For more than three decades, Gift for Life has raised millions of dollars to support HIV/AIDS research, education, treatment, prevention and advocacy. This year’s AIDS Walk, and our special fundraising tribute for Su Hilty, team captain emeritus, is an especially meaningful continuation of our work. I join many of my fellow GFL board members in participating in this worthy and fun event!”
Now in its 38th year, AIDS Walk New York has inspired nearly 890,000 people to walk and millions more to donate, raising nearly $155 million to combat HIV and AIDS. The funds raised at the event remain a vital lifeline sustaining the prevention, care and advocacy programs – GMHC provides for the thousands of individuals affected by the disease in the tri-state area. The proceeds also benefit dozens of other HIV/AIDS service organizations that are able to participate as teams and raise funds through the Community Partnership Program. For more information, visit ny.aidswalk.net/Who-Benefits.
To join the Gift for Life/NY NOW team and fundraise, or to donate, visit https://gmhc.aidswalkny.org/GFLNYNOW, or contact team co-captains, Caroline Kennedy at kebbiekcaroline@gmail.com, or Kelly Bristol at mailto:kelly.p.bristol@gmail.com.
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Enjoy ‘Tulips and Tea’ at LV Design Center
Las Vegas Design Center’s April “First Friday” event will feature a hands-on, instructional floral design class, “Tulips and Tea with LVDC and Global Views,” Friday, April 7, at 10 a.m.
“April is the perfect month for the design community to grow more comfortable working with florals for spring,” said Cain Brodie, LVDC general manager. “Through LVDC’s monthly education, attendees will learn not only how to use florals to elevate design but also will have an opportunity to discover the newest product in showrooms and to network with other designers.”
The April “First Friday” session, Tulips and Tea with LVDC and Global Views, will offer designers in the area a chance to create their own floral design with guidance from local florist, Myrinda Miller, owner of MMM Floral & Events. Miller, a native Las Vegas resident, began her journey with Floral design in 2014 to regain her fine motor skills after a life-changing event. Her love for working with botanicals grew, leading her to launch MMM Floral & Events.
The session will be held Friday, April 7, at 10 a.m. (P.T.) in the Global Views showroom, A153, at the Las Vegas Design Center. The first 35 attendees will receive a complimentary Global Views vase to use for the hands-on instructional class. Tea, sandwiches, pastries and champagne will be provided. Registration is required by April 4 at https://April2023FirstFriday.eventbrite.com. The next First Friday session will be May 5.
Las Vegas Design Center is located at World Market Center Las Vegas on the first two floors of Building A and offers interior designers and other members of the trade year-round access to a comprehensive selection of the industry’s finest product lines. To learn more, visit https://www.lasvegasmarket.com/year-round/lvdc.
International Market Centers serves as the center of commerce for the wholesale furniture, gift, home decor and apparel industries. IMC has more than 60 years of relationships and experience creating scalable business platforms for wholesale commerce. Our premium showroom spaces spanning more than 20 million square feet in High Point, N.C., Las Vegas and Atlanta, paired with our digital tools, connect the wholesale industries we serve. For more information, visit IMCenters.com.
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