Appliances
InSinkErator Introduces Next Generation of Garbage Disposals
InSinkErator, the world’s leading brand of garbage disposals, has introduced the next generation of disposals for today’s modern kitchen. Completely redesigned to grind more types of food waste and do so quietly, the new Power and Advance Series disposals feature the company’s re-engineered MultiGrind and SoundSeal technology. InSinkErator has also simplified installation on these units with the new EZ Connect technology.
Invented, designed, and assembled in America, this next generation of disposals demonstrates the commitment InSinkErator makes to innovation in today’s modern kitchen, providing an environmentally friendly solution for managing food waste. Over 85 years ago, InSinkErator revolutionized the way food waste was discarded in the kitchen, and it continues to be a category leader.
“Providing products for cleaner, fresher, more sustainable kitchens has been our focus for more than 85 years,” said Joe Dillion, president. “Now, we’re proud to take the next step in combining our easiest installation technologies with our quietest and most advanced grinding technologies that will make disposing of food waste and leftovers quicker and easier than ever.”
According to the EPA, every year, food waste contributes to 18% of total U.S. methane emissions that come from landfills. An average family of four produces over 600 pounds of food waste each year. Using an InSinkErator garbage disposal helps divert food waste from landfills – benefiting the community and slowing the acceleration of climate change. The new and improved garbage disposals from InSinkErator have been designed to grind food waste into finer particles that easily flow through household pipes, giving homeowners more confidence to use their disposal without fear of plumbing issues.
“Most homeowners have a real desire to maintain a more sustainable kitchen but truly don’t understand the impact of food waste on the environment and how a garbage disposal can help.” said Mark Cammarota, vice president of marketing. “We have exciting educational programs for both professionals and homeowners on why you shouldn’t throw food waste in the trash and how our new InSinkErator disposals help you better manage your food waste.”
The educational programs include working with influential plumbing professionals, like master plumbers Roger Wakefield and Eric Aune, both of whom are highly influential with plumbing pros on YouTube, Instagram, and TikTok. InSinkErator is also launching a clever marketing campaign featuring the comedic voice of Wanda Sykes that will focus on educating homeowners on why it’s important to not throw food waste in the trash and how the new InSinkErator disposals have the power to grind most of your food waste.
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Blend On the Go With magic bullet’s Portable Blender
Get ready to embark on a flavor-filled adventure with the all-new magic bullet Portable Blender. This innovative and versatile appliance is designed to empower the creation of delicious blends anywhere, any time.
“magic bullet as a brand is all about developing fun, versatile, affordable, and time-saving appliances for customers, and we’re excited to introduce the latest product in our long line of innovation,” says magic bullet performance marketing manager Trevor Kaufman.
The magic bullet Portable Blender redefines the blending experience by delivering durability, efficiency, and affordability in a compact, portable package.
- The compact blender delivers over 15 blending cycles per 90-minute charge, all from a USB-C power source and two 2000mAh batteries.
- It contains a six-pointed, turbo-charged, stainless steel blade designed to handle harder-to-blend ingredients like frozen fruit and small amounts of ice.
- With two blending modes for maximum efficiency — a 20-second blend cycle and a pulse mode — consumers can use the magic bullet® Portable Blender to create a variety of textures.
- Designed to blend wherever and whenever consumers desire, the blender features a flip-and-sip lid with an easy-to-carry handle, plus a flavor infuser that slips directly into the unit to double as a water bottle.
- Made from lightweight, durable Tritan plastic, the magic bullet Portable’s 16oz blending cup holds its own without weighing anything down; plus, its blending cup, lid, and infuser are all top-rack dishwasher safe.
This new blender aligns with the vibrant, on-the-go lifestyle of the brand’s main consumer demographic – young adults looking for simple ways to make food prep dynamic and exciting. “The new magic bullet® Portable Blender was specifically designed to equip consumers with cordless, on-the-go technology that can keep up with their busy, mobile lifestyles,” said William Gutkowksi, senior product manager at magic bullet®.
In honor of the brand’s ongoing commitment to vibrant self-expression and National Roller Skating Month in October, magic bullet is releasing one custom pair of Roller Skates to show just how portable the new magic bullet Portable Blender truly is. For more information and to enter for a chance to win, visit http://www.themagicbullet.com/ or follow @themagicbullet on Instagram and @themagicbulletofficial on TikTok.
The magic bullet Portable Blender comes in four colors and retails for $39.99. Customers can purchase the magic bullet Portable Blender at themagicbullet.com, Target, Amazon.com, and other favorite retailer websites.
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Air Fryers Tops in Circana Kitchen Audit Study
Each kitchen in America reflects the lifestyle and tastes of the household it serves and shares similarities with other kitchens across the country, according to Circana’s 2023 Kitchen Audit Study. To capture these similarities, Circana, formerly IRI and The NPD Group, recently conducted an audit of America’s kitchens to help food companies and housewares manufacturers understand what appliances, cookware, utensils, and food ingredients U.S. consumers have in their kitchens, what they think of their cooking skills, and their usage and sources of recipes.
Below is a small sampling from Circana’s 2023 Kitchen Audit Study, which surveyed a U.S. representative sample of adults 18 and older:
- Two-thirds of those who own an air fryer used it in the past four weeks.
- 55 and older consumers are more likely to have celery on hand than younger adults.
- Adobo spice is more likely to be in the kitchens of Northeast U.S. consumers.
- Just under one-third of U.S. adults own a stir fry pan or wok.
- 54 percent of meal preparers own a voice-controlled home device; setting a timer and converting recipes are among the most popular kitchen-related device commands.
- Even novice cooks will attempt baking cakes at home with a cake mix. 34 percent of cake mix consumers describe their cooking skills as limited.
“Kitchens are command central for U.S. households, and knowing what foods, beverages, appliances, cookware/bakeware, utensils, and other cooking materials on hand is a gold mine of actionable information,” says Darren Seifer, Circana food and beverage industry analyst. “Not to mention how fascinating it is to get a peek inside America’s kitchens.”
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Fall for Fanttik Means Helpful Appliances
While the summer dust blows away and we prepare for the colorful Fall season, Fanttik brings forth an array of perfectly timed products for the joyous time. The multiple international award-winning household and automotive brand has geared up to prepare the cleanest patios, the most cheerful terraces, new furniture and renovated spaces across all homes in the country.
Indeed, with the launch of Fanttik’s L1 Ace Screwdriver, the flagship X5 Max Screwdriver set and V7 Ace Vacuum – the brand is offering a fresh start for your garden and home décor in a holistic manner.
With the introduction of the L1 Ace Screwdriver, an innovative solution perfectly timed for August’s garden cleaning and the forthcoming Fall season, Fanttik is catering to both home renovation enthusiasts and furniture assembly aficionados. Embodying the motto “Build Your Ideas Simple,” this versatile cordless screwdriver kit is a small yet potent companion for various tasks.
Boasting a formidable motor that delivers powerful torque, it is an ideal choice for tasks ranging from furniture assembly to air conditioning maintenance, faucet installation, and computer upkeep. With a maximum hard torque of 6 N.m and a manual torque of 8 N.m, its compact design ensures an uncompromised performance.
Moreover, its built-in HD display enhances usability by intuitively presenting gear and power levels even in dimly lit environments. As patios, terraces, and gardens require attention during this season transition, the L1 Ace Screwdriver emerges as an indispensable asset for households aiming to usher in renovations and meticulous enhancements effortlessly.
In a similar vein, the new Fanttik X5 Max Screwdriver, a remarkable advancement poised to redefine the realm of home improvement and garden furniture assembly, seamlessly aligns with the demands of garden rejuvenation and the impending Fall season. The X5 Max surpasses the L1 Ace in heavy-duty work.
Moreover, its ergonomic handle conforms to the hand’s contours, optimizing comfort. The defining feature of this innovation lies in its comprehensive 50-in-1 metal bits arsenal, accompanied by precision tools such as tweezers and a pry bar, spanning 9 variations. From Torx to Philips, flatheads to hex, this impeccable tool kit boasts an extensive repertoire to tackle a myriad of maintenance tasks with finesse.
Beyond its functional prowess, the X5 Max amplifies DIY versatility, empowering users to seamlessly repair electronics, gadgets, furniture, and more, resonating harmoniously with the seasonal call to refresh and enhance one’s surroundings.
Once you have everything set up, it is time to tidy things up. Enter the Fanttik V7 Ace Vacuum, a graceful addition tailored perfectly for the August garden cleaning phase, where patios and terraces require meticulous attention in preparation for the fall season.
With the guiding slogan “Shift to a Graceful Mode,” this remarkable vacuum transcends traditional cleaning norms. Weighing a mere 1 lb., similar to a standard Coke bottle, its wireless and lightweight design allows for effortless movement and portability. Its prowess shines through its comprehensive coverage, illuminated by bright LED lights and dual brush heads, effectively conquering even the darkest and most inaccessible corners.
Its adaptability extends to various spaces, as the extension tube and short brush combine seamlessly for diverse tasks like kitchen surfaces, sofas, and desktops. Beneath its unassuming profile lies a powerful 27AW/11kPa brushless motor, ridding hidden and stubborn dust with efficiency. Its 75,000 RPM brushless motor extends its lifespan and amplifies cleaning potency.
Fanttik is a youthful, dynamic brand dedicated to outdoor, household, sports and automotive products that cater to every need for the perfect adventure. In a short span of time, it has garnered extreme acclaim from enthusiasts, social media influencers, digital media, and consumers. It has earned the internationally revered Red Dot Design Award multiple times, along with the prestigious IF Design Award.
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Blain’s Farm & Fleet Promotes Hasting
Blain’s Farm & Fleet has promoted Mark Hasting to president and chief commerce & operating officer. This promotion supports the company’s desire to continue to grow as a family-owned organization where customers are treated as neighbors and associates are treated like family.
Jane Blain Gilbertson will remain CEO and sole owner of Blain’s Farm & Fleet and Blain Supply, Inc. Under Gilbertson’s leadership, Blain’s has driven huge growth in their national Ecommerce business and opened 10 new stores, including 5 in Michigan, for a total of 45 stores.
The company’s distribution capacity and investment in technology enhancements has increased significantly as well.
“We are at the point where it just makes sense for me to share more of the leadership responsibilities so that we can increase our capacity for continued growth,” Gilbertson said. “I am extremely proud of the strong leadership team we have here at Blain’s, including Mark, and I have full confidence in their abilities to continue to guide this organization as a team, always focused on our neighbors, our associates, our strong vendor partnerships and our communities. Mark quickly earned our whole company’s confidence with his authentic care and vision and has shown he is a leader of real substance.”
Hasting has been with Blain’s Farm & Fleet for more than three years and previously held the role of chief commerce & operating officer. In this role, he has had responsibility for all Stores and Service Centers, Ecommerce Operations, Real Estate, Construction and Facilities and the Customer Service Center of Excellence. As president, he will increase his responsibility to include Demand Planning and Supply Chain in addition to acting as a strategic partner to Gilbertson in leadership of the company.
Since coming to Blain’s, Hasting has made an impact on enhancing store experience by supporting store associates with training and tools and improving processes and standards within the stores.
“Mark always has the customer experience in mind,” said Sarah Gilbertson, daughter of Jane Blain Gilbertson and the customer relationship marketing specialist at Blain’s. “He has proven that he really understands the Blain’s Farm & Fleet culture. I am so happy to have him take on a greater role within our organization.”
Blain’s Farm & Fleet has been family owned for all of its 68 years, and this will be the first time a non-family member has taken on the role of president, but this does not mean that the company is backing away from its strong commitment to remain family owned.
“My sister and I have made a commitment to keep Blain’s Farm & Fleet family owned. That is important to us and to the company culture,” said Nicole Gilbertson, daughter of Jane Blain Gilbertson. “I remain invested in the future of this special company my grandfather and great uncle founded in 1955.
“The way we treat our associates like family and our customers like neighbors is at the core of our family culture at Blain’s. I’m confident Mark will continue to do a wonderful job of stewarding that culture as he moves into his new role as president.”
Hasting brings impressive experience to this new role with a strong background in retail leadership. He spent over 20 years at Target, where he had many roles. Hasting has also served as regional vice president at Starbucks and COO Kum & Go. He has a BS in marketing from Oklahoma State University and an MBA from Oklahoma City University.
“I am humbled and excited to take on this new role. It is my desire to continue to support the growth of Blain’s Farm & Fleet and the amazing associate family that works together here,” Hasting said. “This is a special place, and I have learned so much about leadership from Jane since joining the company. It is my honor to be a strategic partner to her and her family in continuing to help this amazing organization to thrive.”
“It is not enough to survive as a family company,” Jane Blain Gilbertson said. “We must continue to grow and thrive. Our future is so bright, and this promotion is one step toward achieving it.”
Founded in 1955, Blain’s Farm & Fleet is a retailer with nationwide ecommerce business and 45 store locations throughout Illinois, Iowa, Wisconsin and Michigan. This Modern General Store offers a wide variety of categories and services and unique experiences such as Toyland.
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