Brandywine Import Group Acquires USA Distribution of the Novis Vita Juicer

The Brandywine Import Group has acquired the United States distribution rights for the Novis Vita Juicer, a game changing multi-functional juicer that offers a clever combination of four functions in a single appliance: juicing, pureeing, citrus pressing and pressing and juicing together.

Vita Juicer, a stunning, colorful appliance, is designed to stay on the kitchen counter and is available in seven colors.Since it is both stylish and compact, there is no compelling reason to hide it. This is a four-in-one juicer that fully extracts juice from vegetables, including leafy greens, and fruits, and does so quietly. It is simple to use, easy to clean and doesn’t require a tutorial or chart to figure out how to get started. This intuitive appliance deserves prime counter space as it does far more than just juicing.

According to Alan Senior, Managing Director of the Brandywine Import Group, “Most juicers have only one function, are very loud and are difficult to clean, so they are used sparingly and are likely to be stored in the cupboard. In addition, they do not extract the optimum amount of juice from vegetables and fruits. Once in the cupboard, they rarely emerge. The Vita Juicer extracts juice from veggies, presses pulp from fruit, blends smoothies and soups and purees sauces and baby foods. It is such an everyday essential tool that it doesn’t get put away, much like a high-end, stand mixer. It finds its place and is ready to go everyday.”

Vita Juicer produces an extremely high extraction percentage, which is the real measure of effectiveness, as opposed to power or wattage. It is made by Novis, a Swiss company known for complex engineering and precise performance. Vita Juicer was introduced to the world in February 2014, and was awarded both the prestigious Kitchen Innovation of the Year and the Red Dot award, Best of the Best.

The Brandywine Import Group headquartered in New Castle, DE is home to brands sought by cooking enthusiasts worldwide and includes Duralex, Emile Henry, Lékué, Mauviel, Rösle and now Vita Juicer.