Sweden’s Ankarsrum Creates US Affiliate

Ankarsrum, maker of the Assistent Original stand mixer, has created its first international affiliate, Ankarsrum Inc. Since 2013, Ankarsrum has been developing its U.S. business in partnership with BBI Wholesale / Bread Beckers Inc. as U.S. distributor. The company has created a U.S. affiliate to intensify its business in light of strong sales momentum and its unique positioning as the aspirational choice in stand mixers.

Ashley McCord, who has managed the U.S. distributorship, will head up Ankarsrum Inc. as the new vice president of marketing & sales. McCord will report to Marcus Grimerö, CEO of Ankarsrum Kitchen AB.

“This is a big step for Ankarsrum as a company. Opening affiliates is a new and important way to create even more focus on increasing our brand awareness and sales in high potential markets with proven track records, which is why we want to thank the team at BBI Wholesale / Bread Beckers for their cooperation and excellent work. Thanks to them and our many retail partners, we are now in a position to take our business to the next level,” said Grimerö.

Ankarsrum has also announced plans to create a second affiliate operation in Germany also starting in the first quarter.

Made in Sweden, the Assistent Original has a unique design that simulates kneading by hand, with a rotating bowl instead of something rotating in a bowl. This yields superior results for home-baked bread, cakes, cookies and more. A wide assortment of accessories is available to expand its functionality, including pasta rollers, a citrus juicer, blender, slicers/shredders, nut grinder, meat grinders, a grain/spice/coffee mill and more. The line also stands out for its timeless retro design and rainbow of color choices.

Ankarsrum Inc. will be based in Canton, Ga. Contact: info-us@ankarsrum.com.

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