ThermoServ Introduces Patented Unbreakable Tumblers at Show in Las Vegas
ThermoServ, a leading provider of American-made drink and tableware, will be attending the Sports Licensing and Tailgate trade show in Las Vegas from January 24 to 26. In Las Vegas, ThermoServ will feature its core lines of insulated drinkware and melamine tableware for the licensed sporting goods market, and collegiate licenses in particular. This year the company is announcing the introduction of newly patented, virtually unbreakable double wall tumblers designed for ultimate durability in everyday use.
Over the last two years, ThermoServ has invested heavily in its brand and products to better serve the sports licensed market, with a particular focus on innovation. The company now has multiple patented drinkware items available in the lineup. “We have always provided a superior drinkware product to the licensed drinkware market, but our ability to make new quality performance claims on our drinkware, along with our positioning as the only domestic manufacturer able to supply both drinkware and complementary melamine tableware provides a unique value proposition to our customers,” said Director of Marketing Darryl Gaines. “When you couple that with our new company branding and significant investments in our plant infrastructure and operations, we are well positioned to be best in class for licensees looking to drive revenue through drinkware and tableware programs.”
ThermoServ has recently evolved its 50-year-old brand image to reflect its ongoing commitment to provide attractive, durable and functional products to the consumer market, with a particular focus on product innovation and patents. The company’s refreshed branding was debuted at last year’s Sports Licensing Show and features a new logo and visual identity that reflects the company’s consumer-friendly focus and tagline, “Serving You Innovation. Convenience. Fun.” The company also launched a new website in 2015 that is designed to reintroduce audiences to the ThermoServ brand while also making products more accessible to customers.
Show visitors at the Sports Licensing and Tailgating trade show will be able to view the full collection of insulated drinkware as well as a broad selection of premium drinkware and tableware items in person. Merchandising and packaging solutions will also be on display throughout the show.
