New Marketing Campaign for Las Vegas Market

International Market Centers (IMC) has announced a new branding campaign for Las Vegas Market with the tagline “Discover the Extraordinary” (download PDF) unveiled in an advertising campaign this month and at the upcoming winter event, January 22-26, 2017. Since its launch more than 11 years ago, Las Vegas Market has become a destination for the home furnishings industry. What started as a traditional furniture market has grown to become the most comprehensive market in the United States and the largest furniture, home décor and gift market in the West.

The new Las Vegas Market campaign evokes energy and sophistication, with the tagline “Discover the Extraordinary” and invites guests to leave behind the expected, to discover the extraordinary in the unique and unmistakable destination that is Las Vegas; because, no matter what buyers are looking for, they are sure to discover something wonderful here. The campaign features a series of vignettes that showcase an array of furniture, gift and home décor in the most unexpected of places, a visual metaphor for Las Vegas Market and the city it calls home.

“This campaign truly takes Las Vegas Market to the next level,” said Karen Olson, Senior Vice President of Marketing for IMC. “Having achieved a high level of awareness for our market, the time is right for a sophisticated, mature new look that reflects our evolution. I’m incredibly proud of this campaign: it speaks to where we are today and sets the stage for the next phase of our growth.”

Las Vegas Winter Market runs from January 22-26, 2017. For more information, visit www.lasvegasmarket.com.